Identifying Customers’ Barriers in Buying Sustainable Beauty Products
Fanny Peyton,
Mustika Sufiati Purwanegara
Abstract:Customers' deeper understanding of environmental issues plays a role in the swift growth of sustainable beauty enterprises. The desire of consumers to purchase sustainable beauty products have also increased, according to studies. Due to the pandemic, the sustainable beauty market is likely to rise in the next years as people strive for a healthier, more environmentally conscious lifestyle. Firms are also continually producing inventive products to satisfy the demands of their clients and to keep up with the r… Show more
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