“…However, because of the numerous job requirements, political and budget constraints, and the limited number of trained professionals, this article focuses the definition of K-12 educational technologists to include all those involved in the design, development, implementation and evaluation effort, as well as educational technology researchers who provide data and feedback to those aforementioned. Included are formally trained educational technologists (including department and project managers), instructional designers (including subject matter experts, content architects and various media developers), program and project evaluators, administrators and teachers and information technology specialists (including system administrators, programmers, support technicians and trainers) [6,8,9]. While it may be argued that information technologists, administrators and teachers are not normally considered educational technologists, their collaborative efforts and combined expertise in meeting educational technology and instructional design challenges are essential to any successful ETI (educational technology integration).…”