Identifying Causal Relationships in a Strategy Map Using ANP and Multi-Objective Integer Optimization Model

Abstract

This paper presents a method for identifying causal relationships between strategic objectives within a strategy map of a Balanced Scorecard. Strategy maps are modeled as a network of strategic objectives (nodes) and causal relationships (directed arcs). The nodes are also grouped into clusters that represent the perspectives of a Balanced Scorecard: (a) Finances, Clients, Internal Processes and Growth and Learning. The method uses the Analytic Network Process (ANP) to establish the importance of every relationship and uses a multi-objective integer linear programming model to select the relationships to be included within a strategy map of a company. The method provides a method that optimizes the selection of the relationships to be included in a strategy map. An illustration of the application of the method in a manufacturing company is presented.