Identifying and Exploiting Economic Opportunities : The Case of Unemployed Women in Khayelitsha Township, Cape Town

Brijlal, Pradeep; Jere, Albertina

doi:10.31920/1750-4562/2019/14n2a1

Cited by 2 publications

(1 citation statement)

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“…Small business retailers struggle with the marketing of their own products, while they themselves rely on promotional material, such as store pamphlets, to decide about where they will buy a particular product (Ligthelm 2003). Brijlal and Jere (2019) noted that entrepreneurship is central to reducing the high unemployment rates among women in South Africa. The authors further noted that women starting their own businesses have been designated as the new engines for growth of the developing economies such as South Africa.…”

Section: Literature Reviewmentioning

confidence: 99%

Challenges facing small business retailers in selected South African townships

Malgas

Zondi

2020

The Southern African Journal of Entrepreneurship and Small Busi

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Background: South African townships have a vibrant small retailing business which at some point was dominated by local traders. However, in recent times, the country has attracted migrants who are very competitive in the township retailing space.Aim: This study seeks to identify the challenges facing local small business retailers in the township retailing environments and then develop a business intervention model for traders to improve.Setting: Primary research was conducted in two townships of Cape Town -Delft and Eindhoven. Methods:The population of the study comprised two groups, namely, South African and foreign national small business retailers operating grocery retailer stores. The first group consisted of 55 South African small business retailers while the second group consisted of 75 migrant small business retailers. A random sample was targeted from each group and the quantitative research methodology was used in this study using a structured questionnaire with close-ended questions as a research instrument. Results:The results showed growth of foreign national retailers and decline in the number of the local retailers in the two townships. The study showed that migrant retailers have a competitive edge over local retailers. The study also revealed that most local traders have a lower level of education compared to their migrant trader counterparts. Conclusion:The local small business retailer requires targeted support from the government as suggested in the business intervention model proposed in this study.

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Section: Literature Reviewmentioning

confidence: 99%