Identifying and Comparing the Influence of Instagram on the Creativity and Design Process of Female Fashion Design Students in Saudi Arabia and in the United States

Otayf, Khawlah; Harden, Amy J.; Londt, Susan Cole; Yen, Chih-Lun

doi:10.31274/itaa_proceedings-180814-1771

Cited by 1 publication

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“…Saudi students use Instagram for learning purposes. For example, the platform helps fashion design students increase their creativity, knowledge, and communicate with other designers in the field (Otayf, 2017).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Challenges of Self-Presentation and Athlete Branding Among Saudi Female Exercisers: An Auto-ethnography of a Muslim Saudi Personal Trainer Instagram User

Basabain¹,

MacLeod²,

Westbury³

et al. 2021

ASS

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Some athletes have attracted millions of audiences, even if being namely recognised. Cristiano Ronaldo, Neymar JR., and David Beckham have the most Instagram followers on a global scale. Online Social Networks (OSN) allows users to establish their profiles to communicate with others through actions such as follows and comments. Currently, athletes prefer to utilise Instagram for self-branding purposes. Therefore, many studies have examined their practices. From the rising of Model of Athlete Brand Image MABI offline practices to the development of online athlete branding consumers’ engagements on social media, all studies have concerned three main categories to build athlete brand image, namely Athletic performance, Attractive appearance, and Marketable lifestyles. As a Saudi female personal trainer who uses Instagram to build a brand image, this auto-ethnography aims to reflect on my personal experiences, including cultural aspects that affect athlete branding strategies. Athlete branding studies have not focused on cultural differences yet. Most Muslim Saudi women are culturally conservative; they cover their bodies in public as a religious practice. This qualitative study describes my own experiences and Instagram visual content selections. It attempts to understand the motives, outcomes, and online self-presentation challenges and strategies of Muslim female exercisers who aim to build their athlete brand image. A key result indicated that Attractive appearance category was not applicable in the self-presentation of a Muslim female athlete in her athlete branding strategies. The trainer encountered some cultural challenges, for instance, religious values such as veiling and gender segregation, which conflict with the ability to rely on the self-characteristics for branding. Therefore, other strategies were applied, such as presenting body composition before and after test results and testimonials for clients.

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Section: Theoretical Frameworkmentioning

confidence: 99%

Challenges of Self-Presentation and Athlete Branding Among Saudi Female Exercisers: An Auto-ethnography of a Muslim Saudi Personal Trainer Instagram User

Basabain¹,

MacLeod²,

Westbury³

et al. 2021

ASS

View full text Add to dashboard Cite

show abstract

Identifying and Comparing the Influence of Instagram on the Creativity and Design Process of Female Fashion Design Students in Saudi Arabia and in the United States

Abstract: students, contributes to discovering creative ideas and contributes to developing design abilities by providing new ideas of fashion.

Cited by 1 publication

References 0 publications

Challenges of Self-Presentation and Athlete Branding Among Saudi Female Exercisers: An Auto-ethnography of a Muslim Saudi Personal Trainer Instagram User

Challenges of Self-Presentation and Athlete Branding Among Saudi Female Exercisers: An Auto-ethnography of a Muslim Saudi Personal Trainer Instagram User

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