Identify Factors Influencing Young People's Use of Eco-friendly Shopping Bags in the China Guangdong Province

Abstract

The severity of plastic pollution is increasing, and delaying sustainable development is not an option. China is a large consumer of plastic, so it is essential to encourage the use of eco-friendly shopping bags there. The paper focuses on the recognition and use of eco-friendly shopping bags among young people in Guangdong Province, China, and determines what factors can lead to a rise in the use of these bags. A questionnaire was utilized to gather data from 392 young people in Guangdong Province using a quantitative research approach. According to the data from the questionnaire, they generally are supportive of eco-friendly shopping bags. Ultimately, the paper's data emphasize the positive effects of materials (paper material), function (internal compartment), and design (green label). For the purpose of advocating sustainable development, this paper provides helpful guidance for the design of eco-friendly shopping bags.