Identification of the Competencies Needed to Apply Social Marketing to Extension Programming: Results of a Delphi Study

Warner, Laura A.; Stubbs, Eric; Murphrey, Theresa Pesl; Huynh, Phuong

doi:10.5032/jae.2016.02014

Cited by 14 publications

(13 citation statements)

References 18 publications

(19 reference statements)

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“…These findings show that exhibitors, which included extensionists, see Taste as an opportunity to influence change in the general public and the digital scavenger hunt as a way to potentially reach new, younger clientele (Fromm & Garton, 2013). This is in accordance with Warner et al (2016) who stressed that the role of extension is to create change in communities. These findings align with Taste coordinator's programmatic educational objectives and, according to adult education theorists, this type of venue is ideal for this informal, andragogical approach to promoting agricultural literacy (Boone et al, 2002;Knowles et al, 2011;Rogers, 2003).…”

Section: Conclusion and Recommendationssupporting

confidence: 89%

“…Bringing about community change is a charge to extension (Warner, Stubbs, Murphrey, & Huynh, 2016), but this charge can also be extended to farmers and other agricultural enterprises that also share a vested interest in promoting agricultural literacy. In an effort to promote change, it is important to include stakeholders from start to finish in agricultural literacy programming, especially when a program is intended to target a specific audience.…”

Section: Conceptual Frameworkmentioning

confidence: 99%

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Evaluation of an Annual Community-Focused Agricultural Literacy Event

Sandlin¹,

Perez²

2017

JAE

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Agricultural literacy programs are effective pathways to informally teach the public about agriculture through stakeholder (attendee and exhibitor) interaction. Such programs are generally evaluated using attendee feedback but fail to include exhibitors' experience. The purpose of this study was to evaluate a local community agricultural event by (a) exploring attendee agricultural literacy, purchasing behavior, and overall experience at the event, and (b) exploring exhibitor experiences at the same event. Attendees and exhibitors were given electronic surveys to provide quantitative and qualitative feedback as it pertained to the event's educational programming aspects. Attendees reported positive attitudes and perceptions of locally produced agricultural goods. Exhibitors reported satisfaction with the event and found the interactive digital scavenger hunt to be an effective way to interact with attendees and increase exposure to their business. Suggestions from attendees and exhibitors were concerned with pre-event communication and event logistics. The findings identify areas where education could be beneficial (e.g., nutritional information, impact of purchasing locally grown agricultural products, and where to find/purchase locally grown agricultural products). We recommend including attendee and exhibitor feedback to evaluate and improve similar agricultural literacy programs to guide marketing strategies and to better engage attendees and exhibitors with integrated learning activities.

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Section: Conclusion and Recommendationssupporting

confidence: 89%

Section: Conceptual Frameworkmentioning

confidence: 99%

Evaluation of an Annual Community-Focused Agricultural Literacy Event

Sandlin¹,

Perez²

2017

JAE

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“…The Delphi method has been empirically shown to be a useful tool in international agricultural and extension education research (e.g. Conner et al, 2017;Warner et al, 2016;Gombe et al, 2015;Conner & Roberts, 2013;Morgan et al, 2012;Shinn et al, 2009;Ricketts & Morgan, 2009). Skinner et al (2015) stated that experts in Delphi panels should be individuals at the top of their field in technical knowledge with the ability to draw connections between national and international development as well as present and current development.…”

Section: Methodsmentioning

confidence: 99%

Effective Organizational Functioning Capacity Needs of Rural Advisory Service Networks: A Delphi Study

Lamm

Davis³

et al. 2021

JIAEE

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This study expands on previous research within an international extension context with a particular focus on identifying the capacities associated with effective organizational functioning. A panel composed of 31 experts participated in a three-round Delphi process and identified a list of 38 specific capacities associated with effective organizational functioning related to extension networks. Among the 38 specific items, five primary themes emerged: (1) an extension network should be transparent about its policies, procedures, and organizational intent; (2) knowledge sharing and collaboration within an extension network is critical; (3) general policies and management guidelines should be in place; (4) the development and maintenance of intentional, long-term relationships with various actors in extension, including stakeholders, policy-decision makers, and the private sector is critical; (5) reasonable expectations and guidelines should be established for both extension network officers and network members. The study’s results provide a guide within which extension networks and organizations may evaluate current capacities from both a developmental and strengths perspective.

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“…Previous research has also examined the communication preferences of other Extension audiences. Warner, Stubbs, Murphrey, and Huynh (2016) conducted a national Delphi study to determine the competencies needed by Extension personnel to use social marketing. They identified eight competency areas: "(a) Personal attributes; (b) Knowledge and understanding; (c) Research and analysis; (d) Communication; (e) Leadership; (f) Professionalism and ethics; (g) Programplanning, implementation, and evaluation; and (h) System thinking" (p. 14).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Information Needs and Information-seeking Behaviors of Urban Food Producers: Implications for Urban Extension Programs

Kopiyawattage¹,

Warner²,

Roberts³

2018

JAE

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Extension is challenged with meeting the needs of a variety of stakeholders. As the country becomes more urban, Extension may need to adapt programming to reach new clients. Having an understanding about what, when, and how urban food producers gather information is important to address their needs. Information that is relevant, up-to-date, and meets clients' needs, enables their ability to adopt new ideas and innovative technologies, providing more opportunities for success. A mixed-method research design explored the information needs and information-seeking behavior of urban food producers in Columbus, Ohio. Urban food producers in this study most needed information to increase food production. Respondents preferred to receive information from the Internet and other electronic media over conventional information sources. This group of urban producers trusted information from university and Extension sources, but expressed mixed opinions about their personal experiences with OSU Extension.

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Identification of the Competencies Needed to Apply Social Marketing to Extension Programming: Results of a Delphi Study

Abstract: The purpose of this study was

Cited by 14 publications

References 18 publications

Evaluation of an Annual Community-Focused Agricultural Literacy Event

Evaluation of an Annual Community-Focused Agricultural Literacy Event

Effective Organizational Functioning Capacity Needs of Rural Advisory Service Networks: A Delphi Study

Information Needs and Information-seeking Behaviors of Urban Food Producers: Implications for Urban Extension Programs

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