“…Past literature has proposed the use of fuzzy clustering techniques (Westad et al, ), addition of a ânoise clusterâ to remove lowâsignal consumers (Vigneau, Qannari, Navez, & Cottet, ), and involvement of external variables to validate the clusters (Vigneau, Charles, & Chen, ). While these methods have shown improvements in the clarity of the preference segments, use of Euclidean distancing with Ward's Method (Qannari, Vigneau, Luscan, Lefebvre, & Vey, ) has remained popular particularly in sensory evaluation of citrus fruits (Campbell et al, ; Gao, House, Gmitter Jr, et al, ; Kim, Lee, Kwak, & Kang, ; Simons, Sivertsen, & Guinard, , ). This study aimed to address cluster stability using that method.…”