The proteolytic degradation of the inhibitory protein MAD3/IB␣ in response to extracellular stimulation is a prerequisite step in the activation of the transcription factor NF-B. Analysis of the expression of human IB␣ protein in stable transfectants of mouse 70Z/3 cells shows that, as for the endogenous murine protein, exogenous IB␣ is degraded in response to inducers of NF-B activity, such as phorbol myristate acetate or lipopolysaccharide. In addition, pretreatment of the cells with the proteasome inhibitor N-Ac-Leu-Leu-norleucinal inhibits this ligand-induced degradation and, in agreement with previous studies, stabilizes a hyperphosphorylated form of the human IB␣ protein. By expressing mutant forms of the human protein in this cell line, we have been able to delineate the sequences responsible for both the ligand-induced phosphorylation and the degradation of IB␣. Our results show that deletion of the C terminus of the IB␣ molecule up to amino acid 279 abolishes constitutive but not ligand-inducible phosphorylation and inhibits ligand-inducible degradation. Further analysis reveals that the inducible phosphorylation of IB␣ maps to two serines in the N terminus of the protein (residues 32 and 36) and that the mutation of either residue is sufficient to abolish ligand-induced degradation, whereas both residues must be mutated to abolish inducible phosphorylation of the protein. We propose that treatment of 70Z/3 cells with either phorbol myristate acetate or lipopolysaccharide induces a kinase activity which phosphorylates serines 32 and 36 and that these phosphorylations target the protein for rapid proteolytic degradation, possibly by the ubiquitin-26S proteasome pathway, thus allowing NF-B to translocate to the nucleus and to activate gene expression.The Rel/NF-B family of proteins (p50, p52, p65/RelA, cRel, and RelB) bind specifically as homo-or heterodimers to B motifs located in the promoters and enhancers of a large number of genes that control various aspects of the immune and inflammatory responses (including the major histocompatibility complex class I genes, the immunoglobulin light chain, interleukin 2 and its receptor, interleukins 6 and 8, granulocyte-macrophage colony-stimulating factor, beta interferon, and T-cell receptor  chain) as well as those of several viruses, including human immunodeficiency virus types 1 and 2 and cytomegalovirus (for recent reviews, see references 2 and 32). In most cell types, NF-B is maintained in an inactive, cytoplasmic state in complexes with members of the IB family, which includes IB␣, IB, and IB␥ (only B cells and some cells of the monocyte or macrophage lineage exhibit constitutive nuclear NF-B activity). These inhibitors all contain multiple copies of a motif, the ankyrin repeat, which interact with and inhibit the nuclear localization and DNA binding of the Rel/NF-B proteins (for a review, see reference 3). NF-B is induced by a wide variety of stimuli (including phorbol myristate acetate [PMA], tumor necrosis factor, interleukin 1, lipopolysaccharide [L...