Identification of Opportunities for Espousing Green Fertilizers Technology Among Smallholder Paddy Farmers for Higher Productivity and Environmental Sustenance
Shahrina Md Nordin,
Sonia Lohana,
Siti Nooriza Abd Razak
et al.
Abstract:This study investigates the relationship between socio-psychological factors, innovation attributes, behavior intention, and green fertilizer technology (GFT) adoption among Malaysian paddy farmers. The study also examined whether behavior intention mediated the relationship between socio-psychological factors and green fertilizer technology. The study collected data from 170 paddy farmers in Malaysia’s Kedah and Perak states. The study used a quantitative research design and analyzed the data using the SmartP… Show more
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