G␣ 12 and G␣ 13 function as molecular regulators responding to extracellular stimuli. NF-E2-related factor 2 (Nrf2) is involved in a protective adaptive response to oxidative stress. This study investigated the regulation of Nrf2 by G␣ 12 and G␣ 13 . A deficiency of G␣ 12 , but not of G␣ 13 , enhanced Nrf2 activity and target gene transactivation in embryo fibroblasts. In mice, G␣ 12 knockout activated Nrf2 and thereby facilitated heme catabolism to bilirubin and its glucuronosyl conjugations. An oligonucleotide microarray demonstrated the transactivation of Nrf2 target genes by G␣ 12 gene knockout. G␣ 12 deficiency reduced Jun N-terminal protein kinase (JNK)-dependent Nrf2 ubiquitination required for proteasomal degradation, and so did G␣ 13 deficiency. The absence of G␣ 12 , but not of G␣ 13 , increased protein kinase C ␦ (PKC ␦) activation and the PKC ␦-mediated serine phosphorylation of Nrf2. G␣ 13 gene knockout or knockdown abrogated the Nrf2 phosphorylation induced by G␣ 12 deficiency, suggesting that relief from G␣ 12 repression leads to the G␣ 13 -mediated activation of Nrf2. Constitutive activation of G␣ 13 promoted Nrf2 activity and target gene induction via Rho-mediated PKC ␦ activation, corroborating positive regulation by G␣ 13 . In summary, G␣ 12 and G␣ 13 transmit a JNK-dependent signal for Nrf2 ubiquitination, whereas G␣ 13 regulates Rho-PKC ␦-mediated Nrf2 phosphorylation, which is negatively balanced by G␣ 12 .