2021
DOI: 10.1007/978-3-030-69886-7_13
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Identification of B2B Brand Components and Their Performance’s Relevance Using a Business Card Exchange Network

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Cited by 4 publications
(1 citation statement)
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“…Manabe and Nakagawa recently demonstrated that firms with high ECS have a high return on assets (ROA) ( Manabe et al, 2020 ). The present study uses this index to examine whether companies with a positive CR among external stakeholders had a mitigated stock decline in relation to the spread of the novel coronavirus.…”
Section: Introductionmentioning
confidence: 99%
“…Manabe and Nakagawa recently demonstrated that firms with high ECS have a high return on assets (ROA) ( Manabe et al, 2020 ). The present study uses this index to examine whether companies with a positive CR among external stakeholders had a mitigated stock decline in relation to the spread of the novel coronavirus.…”
Section: Introductionmentioning
confidence: 99%