Identification of an Efficient Machine Learning Algorithm for the Prediction of Customer Churn: A Case Analysis of a Business-to-Consumer (B2C) Dairy Company for Customer Retention Strategy

Faisal, A. Mohammed; Rajkiran, V.; Singh, K. Sankar; Elantheraiyan, P.; Kamalakhannan, S. K.

doi:10.1109/iciptm59628.2024.10563757

2024 4th International Conference on Innovative Practices in Technology and Management (ICIPTM) 2024

DOI: 10.1109/iciptm59628.2024.10563757

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Identification of an Efficient Machine Learning Algorithm for the Prediction of Customer Churn: A Case Analysis of a Business-to-Consumer (B2C) Dairy Company for Customer Retention Strategy

A. Mohammed Faisal,

V. Rajkiran,

K. Sankar Singh

et al.

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Identification of an Efficient Machine Learning Algorithm for the Prediction of Customer Churn: A Case Analysis of a Business-to-Consumer (B2C) Dairy Company for Customer Retention Strategy

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References 21 publications

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