We previously reported the identification of a host factor (EIIA-EF) specific for an upstream transcriptional control sequence (-82 to -66) of the EIA-inducible adenovirus EIIA early promoter. The levels of this factor remained unchanged after virus infection of human cells. Another study also identified a factor (EIIF) specific for this same promoter, but the activity of this second factor was shown to increase severalfold after virus infection. We now show that these dramatically different results, both based on gel shift assays on the same promoter, may be explained by variations in protocol details and actually identify two distinct factors. When synthetic DNA copolymers [poly(dI)-poly(dC) or poly(dI-dC)-poly(dI-dC)J are used as competitors in gel shift assays, a factor specific for DNA sequences between -82 and -66 can be identified, whereas when natural eukaryotic DNAs (salmon sperm or calf thymus) are used as competitors a different factor specific for DNA sequences between -69 and -33 can be identified. We have mapped the DNA-protein contact residues for the EIIF by analyzing a series of linker scan mutants in gel shift assays and methylation interference experiments. The EIIA-EF and EIIF bind to two distinct but adjacent sequences. Competition experiments indicate that these two activities are due to two different factors. Consistent with the earlier reports, the levels of one (EIIA-EF) do not change after virus infection of human cells, whereas the levels of the other (EIIF) are increased severalfold.Eukaryotic RNA polymerase TI promoters contain a complex array of cis-acting genetic elements that regulate basal, induced, and repressed transcription rates. These cis-acting regulatory sequences interact with a variety ofgeneral as well as gene-specific transcription factors. The interaction of the cis regulatory elements of promoters with the trans-acting promoter-specific DNA-binding proteins is important in control of tissue-specific, hormone-induced, viral-induced, and growth-related gene expression.Adenovirus (Ad) provides a useful model system to study the control of eukaryotic gene expression. In human cells infected with Ad type 2 or 5, a set offive early viral promoters are coordinately expressed (1). Efficient transcription of these early viral promoters and of several cellular promoters is dependent on the 32-kDa phosphoprotein encoded by the viral pre-early EIA gene. Recent negative results, including failure to detect either DNA-binding properties for the EIA protein (2) or sequence elements in the EIA responsive promoters recognized by the EIA gene product, have raised the possibility that the transcriptional activation by EIA may be mediated by promoter-specific host factors (for review, see ref.3). Viral infection of human cells may modify or increase the synthesis of host transcription factors. Alternatively, the transcription factors that are sequestered with the host promoters may upon infection be diverted to viral promoters by an as yet unidentified mechanism.Utilizing gel s...