“…There are advantages of organizational identification for both the organization and the employee. For the organization, organizational identification has the benefits of decreased attrition, improved job satisfaction, and increased cooperation, participation, and organizational citizenship behaviors (Barker & Tompkins, 1994;Dukerich, Golden, & Shortell, 2002;Edwards, 2005;Mael & Ashforth, 1992). For employees, organizational identification aids in the maintenance of their consistent selfconcept and collective self-esteem (Ashforth et al, 2008;Dutton, Dukerich, & Harquail, 1994).…”