IdeaBot: Investigating Social Facilitation in Human-Machine Team Creativity

Hwang, Angel Hsing‐Chi; Won, Andrea Stevenson

doi:10.1145/3411764.3445270

Cited by 26 publications

(19 citation statements)

References 44 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…However, this effect was not mediated by evaluation apprehension, nor was the relationship between brainstorming partner and evaluation apprehension moderated by social cue availability. These findings echo those by Geerts et al (2021), but contrast to some extent with related research by Gozzo and de Rooij (2021), where collaboratively generating associations with a general-purpose AI reduced evaluation apprehension; and with Hwang and Won's (2021) finding that generating ideas together with a chatbot led people to suggest that they could express their ideas more freely compared to the participants who thought they collaborated with a human being. One explanation for the latter difference is that free expression may not be the result of reduced evaluation apprehension, but rather of increased behavioral disinhibition.…”

Section: Discussionsupporting

confidence: 74%

“…The finding that people generate more and diverse ideas when they believe they are brainstorming with a chatbot, rather than with a human being, replicate Hwang and Won's (2021) results. The results of the present study, however, add that social cues can be used to enhance the effect of chatbot identity on the generation of diverse ideas, and possibly on the number of ideas.…”

Section: Discussionsupporting

confidence: 62%

“…Future work is needed to uncover the mechanisms other than evaluation apprehension by which chatbots can enhance brainstorming performance. A higher level of motivation to brainstorm with a chatbot because of its novelty could be a first possible factor (Paulus et al, 2002;Hwang and Won, 2021). Increased motivation has shown a positive influence on the outcome of brainstorming sessions (Paulus et al, 2002).…”

Section: Discussionmentioning

confidence: 99%

“…Possibly, chatbots do not necessarily reduce a fear of being evaluated negatively, but rather elicit a feeling that one can simply say anything to a chatbot (cf. Hwang and Won, 2021). Understanding better what factors drive a chatbot's effects on brainstorming can help optimize their design as brainstorming partners.…”

Section: Discussionmentioning

confidence: 99%

“…Gozzo and de Rooij (2021) found that when a scripted collaboration on an association task was framed as a collaboration with a generalpurpose AI, compared to with another person, evaluation apprehension was reduced. Furthermore, Hwang and Won (2021) found that people generated more ideas during an idea generation task when they engaged in a scripted collaboration with a chatbot. The participants in the chatbot condition suggested that they could express their ideas more freely compared to the participants who believed they collaborated with a human being (for which interactions were also scripted), possibly suggesting reduced evaluation apprehension.…”

Section: Introductionmentioning

confidence: 99%

See 4 more Smart Citations

Electronic Brainstorming With a Chatbot Partner: A Good Idea Due to Increased Productivity and Idea Diversity

Wieland¹,

Wit²,

Rooij³

2022

Front. Artif. Intell.

View full text Add to dashboard Cite

Brainstorming is a creative technique that fosters collaboration to enhance idea generation. The occurrence of evaluation apprehension, a fear of being evaluated negatively by others, however, can stymy brainstorming. How the advantages of collaboration can be leveraged while evaluation apprehension is prevented is an open scientific and practical problem. In this brief research report, it is proposed that chatbots could provide a solution. Chatbots can be designed to share ideas with their users, facilitating inspiration. Compared to human beings, chatbots are also perceived as possessing limited agency and evaluative capacity. This could reduce evaluation apprehension. Given that chatbots are often embedded in a textual chat interface, social cues (picture, name, and description) can reinforce the perceived chatbot identity, enhancing its alleged effects on evaluation apprehension and subsequently on brainstorming performance. These conjectures were tested in an online 2 × 2 between-subjects experiment (n = 120) where people were instructed to brainstorm with a partner that was framed as either a chatbot or human being (but followed the same automated script), with or without the presence of social cues. The results showed that brainstorming with a chatbot led participants to produce more ideas, with more diversity than brainstorming with an alleged human being. Social cues enhanced the effect on idea diversity, but only with the chatbot. No significant effects on evaluation apprehension were found. The contribution of this study is therefore that chatbots can be used for effective human–machine teaming during brainstorming, but this enhancement is not explained by its effects on evaluation apprehension.

show abstract

Section: Discussionsupporting

confidence: 74%

Section: Discussionsupporting

confidence: 62%

Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Electronic Brainstorming With a Chatbot Partner: A Good Idea Due to Increased Productivity and Idea Diversity

Wieland¹,

Wit²,

Rooij³

2022

Front. Artif. Intell.

View full text Add to dashboard Cite

show abstract

Toward advancing theory on creativity in marketing and artificial intelligence

Ameen

Sharma

Tarba

et al. 2022

Psychology and Marketing

View full text Add to dashboard Cite

Creativity has been identified as the future of marketing; at the same time, artificial intelligence (AI) is enabling more automation in this field. The theories and frameworks in the literature have not yet sufficiently explained the impact of AI on creativity in marketing. Hence, this research aims to advance theories on creativity in marketing and AI by conducting a comprehensive review of the literature. Our review covers 156 papers published between 1990 and 2021, compiled on the basis of the Scientific Procedures and Rationales for Systematic Literature Reviews (SPAR-4-SLR) protocol and the theory-contextcharacteristics-methodology framework. We advance theory in the field byproposing a new organizing framework to guide the integration of the identified themes and synthesize the antecedents, dimensions, and outcomes of creativity in marketing and AI. Furthermore, to assist academics and practitioners we propose a typology of the key skills required for creativity in marketing and the impact of specific AI capabilities on these skills. This article serves as a foundation for researchers by providing a holistic understanding of the integration of AI into creativity in marketing.

show abstract

Creative Collaboration with the “Brain” of a Search Engine: Effects on Cognitive Stimulation and Evaluation Apprehension

Gozzo

Woldendorp

Rooij

2022

Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering

View full text Add to dashboard Cite

General rightsCopyright and moral rights for the publications made accessible in the public portal are retained by the authors and/or other copyright owners and it is a condition of accessing publications that users recognise and abide by the legal requirements associated with these rights.• Users may download and print one copy of any publication from the public portal for the purpose of private study or research. • You may not further distribute the material or use it for any profit-making activity or commercial gain • You may freely distribute the URL identifying the publication in the public portal Take down policyIf you believe that this document breaches copyright please contact us providing details, and we will remove access to the work immediately and investigate your claim.

show abstract

IdeaBot: Investigating Social Facilitation in Human-Machine Team Creativity

Cited by 26 publications

References 44 publications

Electronic Brainstorming With a Chatbot Partner: A Good Idea Due to Increased Productivity and Idea Diversity

Electronic Brainstorming With a Chatbot Partner: A Good Idea Due to Increased Productivity and Idea Diversity

Toward advancing theory on creativity in marketing and artificial intelligence

Creative Collaboration with the “Brain” of a Search Engine: Effects on Cognitive Stimulation and Evaluation Apprehension

Contact Info

Product

Resources

About