ICT-enabled CRM system adoption: a dual Indian qualitative case study and conceptual framework development

Nguyen

2021

Self Cite

Purpose The purpose of this study is to examine the value co-creation at bottom of the pyramid (BOP) using social media and to investigate how it is impacted by age, gender and peer influence. Design/methodology/approach A BOP approach provides sustainable profits by involving low-income producers and consumers by way of co-creating values. The focus of the BOP approach in the business environment in this study is to establish co-creation among the different stakeholders at the BOP level. With the help of a literature review and related theories, a conceptual model has been developed. The model has been tested statistically for validation using a survey by considering 314 usable respondents. Findings This study has focused on the impact of different issues such as age, gender and peer influence concerning the consumers at BOP segments involving in co-creation activities. The study finds that people at BOP segments emphasize more social media usage compared to the influence of peers in the context of co-creating values. Research limitations/implications Co-creation at BOP is a new approach. This study is unique research where it identifies the impact of gender, age and peer influence at the BOP level consumers for co-creation activities. The study also highlights the influence of social media on BOP consumers for co-creating values. The model so developed along with the findings of this study contribute to the overall body of knowledge in this area which has a wider theoretical and social implication. Practical implications The proposed model in this study can help organizations to understand the impact of age, gender, peer influence on value co-creation activities at BOP using social media. This study can help managers of the organizations involved in co-creation at BOP to formulate an appropriate strategy to get engaged with the customers at BOP. Finally, this study can motivate customers to value co-creating and engaging with organizations. Originality/value This study has primarily identified the impact of age, gender and peer influence for the consumers at BOP segments and is involved in different co-creation activities. The study has been mainly conducted in India, an emerging economy. None of such studies has been conducted in the emerging markets. Thus, this study claims to have possessed its uniqueness.

Section: Theoretical Contributionmentioning

confidence: 95%

Section: Limitations and Future Scopementioning

confidence: 99%

Value co-creation and social media at bottom of pyramid (BOP)

Nguyen

2021

Self Cite

“…But having necessary data driven system like big data, a firm can quickly and aptly respond and react to such social and environmental crisis (Desjardine et al 2019). Data sharing can be made transparent and accurate in a quicker way with the help of blockchain technology and if such technology is integrated with AI and IoT, the firms' supply chain managers can take quick decision for subsequent actions to address such uncertain situation (Saberi et al 2019;van Hoek 2019;Chatterjee et al 2020b). Social innovations are concerned with technological transformation landscape.…”

Section: Innovation Capability (Ic)mentioning

confidence: 99%

Supply chain sustainability during turbulent environment: Examining the role of firm capabilities and government regulation

Chaudhuri

2021

Oper Manag Res

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The turbulent environment like COVID-19 has forced many firms to the brink of collapse. It has a devastating impact on the supply chain management and its sustainability. Many firms were forced to close due to unavailability of raw materials, essential ingredients, and labor shortage. Not many firms were capable of efficiently handling such disruptive situation. There is not much study on appropriate supply chain strategy for such turbulent situation. The practitioners as well as academic researchers are interested to know how to deal with such situation and remain sustainable for any such future crisis like COVID-19. In this background the aim of this study is to examine the determinants that impact the supply chain sustainability during turbulent situation. The study investigates how firm capability and government regulation impact the supply chain sustainability during turbulent environment. With the help of literature review, dynamic capability theory and contingency theory, a theoretical model has been developed. Later the model has been validated using PLS-SEM technique with 315 usable responses from employees of different firms in India engaged in supply chain management process. The study finds out that firms' capabilities, leadership team support and contingency plan play vital role to formulate appropriate supply chain strategy which in turn positively impacts supply chain sustainability during turbulent environment. The study also finds that there is a moderating role of government regulation impacting supply chain management during the turbulent environment.

“…According to transaction cost theory, relational risk in business arises when one of the involved parties makes a profit while the other party incurs a loss. Relational risk usually emerges when the parties involved stop cooperating (Delerue, 2004;Chaudhuri et al, 2020a). Thus, BR persists when stakeholders do not cooperate with each other and that affects the BS of a firm (Keh and Xie, 2009;Dimitropoulos et al, 2019;Festa et al, 2019;Chaudhuri et al, 2020b).…”

Section: Relationship Stability and Sustainabilitymentioning

confidence: 99%

“…The experience of the local firms in this scenario plays a vital role towards the international firm's market share (Jansson et al, 2007). International firms could risk damaging their own reputation if the representative local firms fail or do not represent international standards to the consumers, especially, in the emerging markets (Luo, 2008;Chatterjee et al, 2020b).…”

Section: Business Riskmentioning

confidence: 99%

Does “CHALTA HAI” culture negatively impacts sustainability of business firms in India? An empirical investigation

Chaudhuri

Vrontis

et al. 2021

JABS

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Purpose Chalta hai (it is fine or it is acceptable) is an Indian cultural phenomenon that influences attitude towards work and business and diachronically adversely affects both. The purpose of this study is to explore its impact on the sustainability of business firms operating in India. Design/methodology/approach The research has firstly undertaken a theoretical study towards the development of appropriate hypotheses and a corresponding conceptual model, with emphasis on the effects of chalta hai culture as a moderator of the predictor-sustainability linkages. The model has been validated statistically through partial least square- structural equation modelling analysis of usable feedbacks from 349 respondents. Findings The research has concluded that the cultural notion of chalta hai impacts adversely the sustainability of business firms operating in India, with its effects being dominant. Research limitations/implications The research has scholarly and executive implications, as well as socio-cultural implications. The sample, however, allows for conclusions to be drawn reliably but with limited generalizability. Additionally, only three predictors have been considered, bestowing upon future research the task of building on the present model through additional pertinent predictors and boundary conditions that will enhance its explanative power. Practical implications The research has provided a scientifically developed model that guides Indian firm managers through appropriate steps that dissuade stakeholders from exhibiting the behavioural traits and attitudes of chalta hai culture, highlighting along the way its detrimental effects on Indian business sustainability. Originality/value There is little research on the business impacts of chalta hai and regarding the sustainability perspective/focus. In addition, this is in sharp contrast to the spread and impact of the phenomenon. This research and its findings, therefore, are valuable with regard to both their wider context (“chalta hai” business effects) and their specific focus (sustainability).