ICT‐enabled collectivity as a positive rural business strategy

Galloway, Laura; Mochrie, Robert; Deakins, David

doi:10.1108/13552550410544213

Cited by 42 publications

(35 citation statements)

References 8 publications

(4 reference statements)

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“…Galloway, Mochrie, and Deakins (2004) summarize five case studies of internet forums that employ the potential of ICTs for business activities through the collectivism existing in rural communities in Scotland. The forums were outlined as a gateway that offered local businesses an exclusive selling advantage or brand, constructed in the local setting.…”

Section: Supporting Rural Youth Entrepreneurs Through Ictsmentioning

confidence: 99%

A Test of the Technology Acceptance Model for Understanding the ICT Adoption Behavior of Rural Young Entrepreneurs

Zaremohzzabieh¹,

Samah²,

Muhammad³

et al. 2015

IJBM

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Information and communication technologies (ICTs) open up new opportunities for rural young entrepreneurs to enhance their businesses. However, the challenges of adopting and using ICTs obstruct these businesses from growing into drivers for rural-economic development and job creation. The purpose of this paper is to seek to validate the technology acceptance model (TAM), which measures the volitional aspect of the ICT adoption behavior of young entrepreneurs in a rural community. In order to test the model, data are collected using self-administered questionnaires from 400 rural youth entrepreneurs. The structural equation modeling technique (SEM) was applied to assess the model. The results confirmed that TAM is robust enough to gauge the dimensions of young entrepreneurs' adoption of ICT by way of the model accounting for 55 percent of the variance in intention to use ICT. They also indicated that attitude toward entrepreneurship partially mediated the relationship between ICT's usefulness and entrepreneurial intention. This paper will serve to illuminate this model and reveal new knowledge perspectives. Policy makers could encourage rural youth entrepreneurs to use ICT in their businesses, which will in turn inspire other entrepreneurs to look up to these adopters and follow them, thus increasing the use of ICT in rural communities.

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Section: Supporting Rural Youth Entrepreneurs Through Ictsmentioning

confidence: 99%

A Test of the Technology Acceptance Model for Understanding the ICT Adoption Behavior of Rural Young Entrepreneurs

Zaremohzzabieh¹,

Samah²,

Muhammad³

et al. 2015

IJBM

View full text Add to dashboard Cite

show abstract

“…Apart from its appeal to consumers, the potential of digital technologies has also been suggested as a major driver of rural business development, as it enables value creation independent of physical location (Amit & Zott 2001;Galloway et al 2004;Townsend et al 2013). Rural businesses can access a broader market as well as a wider selection of suppliers online (Bharadwaj & Soni 2007).…”

Section: Online Retailingmentioning

confidence: 99%

Local Shops vs. Online Retailers: Competition or Synergy?

Schiffling

Karamperidis

Nelson

2015

Scottish Geographical Journal

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Retailers in remote rural areas face competition from online retailers that can offer superior product availability and variety. This paper explores the issues stores in Scottish small island communities face due to the residents' increased opportunities for 'virtual mobility', and highlights strategies for their economically sustainable operation. Eight semi-structured interviews were conducted with shop owners on seven islands in the council areas of Orkney, Argyll and Bute, and Highland. The research has found that while online retailers are frequently used by the islanders, the small shops on the islands are vital for the communities, particularly for elderly residents. Their close connection with the community enables shop owners to flexibly respond to demand, but elevated transport cost and lack of economies of scale lead to high prices. Shops stay competitive by offering additional services to the community, for example, they frequently incorporate the post office. Local produce is available in many shops, but is not distributed beyond the island community, as none of the retailers sell via the Internet. There is very little evidence of cooperation with other businesses, despite an acknowledged opportunity to create valuable economies of scale to cut transport cost. Any attempt to tackle this issue will have to focus primarily on the creation of trust amongst local businesses.

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“…(Galloway, Mochrie and Deakins, 2004). There are also concerns about the availability and transfer rate of ISDN and Broadband (ADSL) in rural areas (Smyth et al, 2001).…”

Section: Ict and The Hospitality Businessmentioning

confidence: 99%

“…One had some training in accounting procedures from his software provider. None of our respondents was aware that there was training available for web-based activities and none had sought advice from any Agency or was aware of private or public internet forums (Galloway, Mochrie and Deakins, 2004). …”

mentioning

confidence: 99%

ICT (information communication technology), peripherality and smaller hospitality businesses in Scotland

Irvine

Anderson

2008

International Journal of Entrepreneurial Behavior &Amp; Research

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This paper explores the role of ICT in small tourist establishments. ICT has been extensively promoted. First, as a means of overcoming the disadvantage of distance and secondly as a mechanism for improving efficiency within the business and in improving communication outside the business. However, we know little about the extent and types of application of ICT in small rural businesses. Since the tourist industry is one of the few growth areas in peripherality, this seems an appropriate industry in which to explore the use and application of ICT. Preliminary investigations had indicated that many business owners restricted their use of ICT because they were unfamiliar with the systems and that they do not "trust" their efficacy. Moreover, from a conceptual viewpoint the competitive advantage of small rural hospitality providers depends on a personal, individualised service that is closely related to the attractiveness of rural places. If so, the standardisation that may be implied by ICT, may run counter to the ethos of a particularised and personally delivered service. Paradoxically, the very remoteness might work to create an advantage in employing ICT to reduce the impact of distance and consequently can be of great benefit to these small businesses.Consequently, our investigation explores these issues.Our study had two stages, an initial survey to determine the extent and pervasion of ICT and a second interview stage to explore the role and applications of ICT. We found that ICT was used extensively, often to overcome distance and in particular to communicate effectively.We were surprised to find that ICT was seen as a way of enhancing personal service and that rather than a barrier, it was seen to promote quality of service. Some business owners demonstrated that they had built up their skills to use ICT very effectively for the marketing and sales of their product, but many have been slow to respond to using ICT to maintain 2 supply side functions. We concluded that there were a core of "enthusiasts" using ICT effectively but if many rural hospitality business owners increased their use of, and had greater familiarity with ICT systems, their businesses would benefit more through supply and operational effectiveness.

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ICT‐enabled collectivity as a positive rural business strategy

Cited by 42 publications

References 8 publications

A Test of the Technology Acceptance Model for Understanding the ICT Adoption Behavior of Rural Young Entrepreneurs

A Test of the Technology Acceptance Model for Understanding the ICT Adoption Behavior of Rural Young Entrepreneurs

Local Shops vs. Online Retailers: Competition or Synergy?

ICT (information communication technology), peripherality and smaller hospitality businesses in Scotland

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