“…Recent investigations (Gibson, Reid, Sokai, & Porter, 1965;Panksepp & Trowill, 1967;Pliskoff, Wright, & Hawkins, 1965;Pliskoff & Hawkins, 1967;Owens & Brown, 1968) have compared schedule behavior maintained by conventional reinforcers (food, sugar water, ete.) with schedule behavior maintained by electrical brain stimulation (ESB).…”