Iconographic Tracking: A Digital Research Method for Visual Rhetoric and Circulation Studies

Gries, Laurie E.

doi:10.1016/j.compcom.2013.10.006

Cited by 58 publications

(22 citation statements)

References 9 publications

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“…The site provided additional links to other places of circulation, which led to more. This type of visual detective work was guided by the principles of iconographic tracking (Gries, 2013, 2015), a qualitative visual method that provides a systematic way of tracking images and their rhetorical transformations online across time to assess where they had been, how their meanings have changed in the process and what functions they may have served as they changed hands and contexts over time. The approach recognizes that image circulation in cyberspace resembles multidirectional and ongoing flow, and therefore and therefore discourages setting up a predetermined search path to the exclusion of others (Gries, 2013: 2015).…”

Section: Methodsmentioning

confidence: 99%

“…their content) and with their rhetorical work as cultural artifacts created by participating members of the public following a mediated death of a refugee child. To trace these ‘open-ended rhetorical becomings’ (Gries, 2013: 338), the analysis relied on iconographic tracking in tandem with visual rhetorical analysis (Foss, 2005). Such triangulation allowed for the analysis to get at the meanings and functions of the funerary memes by tracing transformations in their content, context and functions together.…”

Section: Methodsmentioning

confidence: 99%

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The dead Syrian refugee boy goes viral: funerary Aylan Kurdi memes as tools of mourning and visual reparation in remix culture

Mielczarek

2018

Visual Communication

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The picture of 3-year-old Syrian refugee Aylan Kurdi, whose dead body washed up on a Turkish beach in September 2015, was lauded as iconic after it went viral. Within hours, Aylan was a symbol, a hashtag and a meme. This project analyzes funerary Aylan memes to understand their meanings and functions as they proliferated in cyberspace. Through iconographic tracking and visual rhetorical analysis, the project expands the functions of memes from visual jokes and social and political commentary to tools of grieving and atonement. The study demonstrates how memes are deployed to subvert and renegotiate reality, in this case to create a ‘better ending’ for the child and seek reparations for his death. The project also suggests that the rhetorical powers of iconic images may be eroding in remix culture due to their digital appropriations.

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Section: Methodsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

The dead Syrian refugee boy goes viral: funerary Aylan Kurdi memes as tools of mourning and visual reparation in remix culture

Mielczarek

2018

Visual Communication

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“…NETNOGRAPHY TO ANALYSE BLOGGERS' POST-TRIP STORYTELLING For a more comprehensive understanding of the reasons why tourists choose Tainan as a destination and the internal needs of their tourism behaviours, the author used netnography as one of the research methods. In visual rhetoric, scholars have transposed reading practice onto images in order to decipher how images communicate and construct certain identifications and ways of seeing [6]. Increasing number of studies undertake netnography on tourist experiences found that these data are unbiased and unprompted responses from travellers [7] [8].…”

Section: Methodology: the Use Of The Visual Exploration Methodsmentioning

confidence: 99%

Theory Construction and Practice of Choosing a Historic City as a Travel Destination Using Visual Narrative Art

Lin¹

2018

IJSSH

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Multiple forces-the evolution of the environment, changes to the cityscape, economic development, and the surge of tourists-have acted on Tainan to compel the city in southern Taiwan to face gradual changes in the roles of its rich cultural and historical resources. As images of the historic city have inundated diverse forms of media, the identity of the city has naturally undergone dynamic changes and adjustments. Regardless of whether tourists or bloggers visit Tainan of their own volition or as the result of marketing policies implemented by the government, what defines a "historic city" in the minds of tourists and residents? Is it the broad and general imagery of the local food, historic sites, traditional alleys and lanes, or ceremonies? Or is it defined by an intangible way of life, such as the unexposed or undiscovered latent imagery of historical legends and myths? These questions are at the heart of this study.We attempted to answer these questions by examining the innermost feelings and perceptions of consumers (i.e., tourists) visiting Tainan. However, prior to the study, the visitors were aware of their understandings of the historic city hidden in their subconscious. Therefore, we used visual narrative art (VNA) to delve into and identify the imagery that tourists associate with their destination. VNA can be used to investigate the subconscious or unconscious internal perceptions and behaviours of the tourists (i.e., the consumers). The oldest storytelling tool, VNA acts as a key to a more profound understanding of how tourists behave and how to increase tourism.

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“…In scholarship of the new material turn, which increasingly influences work in technical communication and rhetoric (see, for example, Cooper, 2011;Gries, 2013;Hawk, 2011;Mara & Hawk, 2009;McNely & Rivers, 2014;Jenny Rice, 2012), things matter in robust ways, and nonhumans have suasive potentials that have been obfuscated by subject-object bifurcations (Latour, 2013). Rickert (2013), for example, invites us to reconsider information as not only a material context in which work is done, but also as ''an ensemble of material elements bearing up, making possible, and continually incorporated in the conducting of human activity'' (p. 93).…”

Section: The New Materials Turnmentioning

confidence: 99%

Contemporary Research Methodologies in Technical Communication

McNely

Spinuzzi

Teston

2014

Technical Communication Quarterly

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Iconographic Tracking: A Digital Research Method for Visual Rhetoric and Circulation Studies

Cited by 58 publications

References 9 publications

The dead Syrian refugee boy goes viral: funerary Aylan Kurdi memes as tools of mourning and visual reparation in remix culture

The dead Syrian refugee boy goes viral: funerary Aylan Kurdi memes as tools of mourning and visual reparation in remix culture

Theory Construction and Practice of Choosing a Historic City as a Travel Destination Using Visual Narrative Art

Contemporary Research Methodologies in Technical Communication

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