I Will Get Myself Vaccinated for Others: The Interplay of Message Frame, Reference Point, and Perceived Risk on Intention for COVID-19 Vaccine

Hong, Yangsun; Hashimoto, Mika

doi:10.1080/10410236.2021.1978668

Cited by 26 publications

(28 citation statements)

References 50 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Our synthesis aligns with previous research showing that gain- and loss-framed messages could be effective in promoting COVID-19 vaccination [ 33 , 34 , 35 , 36 ]. For example, loss-framed messages could emphasize the severe consequences of COVID-19 that could be a result of non-vaccination, such as the persistence of post-viral infection symptoms (long COVID-19) [ 37 ], which include over 50 long-term effects [ 38 ].…”

Section: Discussionsupporting

confidence: 89%

Examining an Altruism-Eliciting Video Intervention to Increase COVID-19 Vaccine Intentions in Younger Adults: A Qualitative Assessment Using the Realistic Evaluation Framework

et al. 2023

View full text Add to dashboard Cite

COVID-19 vaccine-induced immunity wanes over time, and with the emergence of new variants, additional “booster” doses have been recommended in Canada. However, booster vaccination uptake has remained low, particularly amongst younger adults aged 18–39. A previous study by our research team found that an altruism-eliciting video increased COVID-19 vaccination intentions. Using qualitative methods, the present study aims to: (1) identify the factors that influence vaccine decision-making in Canadian younger adults; (2) understand younger adults’ perceptions of an altruism-eliciting video designed to increase COVID-19 vaccine intentions; and (3) explore how the video can be improved and adapted to the current pandemic context. We conducted three focus groups online with participants who: (1) received at least one booster vaccine, (2) received the primary series without any boosters, or (3) were unvaccinated. We used deductive and inductive approaches to analyze data. Deductively, informed by the realist evaluation framework, we synthesized data around three main themes: context, mechanism, and intervention-specific suggestions. Within each main theme, we deductively created subthemes based on the health belief model (HBM). For quotes that could not be captured by these subthemes, additional themes were created inductively. We found multiple factors that could be important considerations in future messaging to increase vaccine acceptance, such as feeling empowered, fostering confidence in government and institutions, providing diverse (such as both altruism and individualism) messaging, and including concrete data (such as the prevalence of vulnerable individuals). These findings suggest targeted messaging tailored to these themes would be helpful to increase COVID-19 booster vaccination amongst younger adults.

show abstract

Section: Discussionsupporting

confidence: 89%

Examining an Altruism-Eliciting Video Intervention to Increase COVID-19 Vaccine Intentions in Younger Adults: A Qualitative Assessment Using the Realistic Evaluation Framework

et al. 2023

View full text Add to dashboard Cite

show abstract

“…Regarding health beliefs, Ye et al (2021) found that the effects of loss framing were moderated by perceived severity of COVID-19, perceived benefits of vaccination, and perceived costs of not vaccinating. In addition, Hong et al (2021) reported that loss framing led to stronger vaccination intentions, but only for those with low perceived risk of COVID-19, while Gursoy et al (2022) found that perceived vaccination risk fully mediated the effect of gain/loss framing on changes in intentions. In addition, Borah et al (2021) found that the effects of loss framing were only present for those with higher perceived benefits, while Ye et al (2021) found that perceived benefits mediated the effects of narrative framing on vaccination intentions.…”

Section: Resultsmentioning

confidence: 98%

Using Health Behavior Theory to Address COVID-19 Vaccine Hesitancy: A Scoping Review of Communication and Messaging Interventions

Orr

Gordon

2022

American Behavioral Scientist

View full text Add to dashboard Cite

Vaccine hesitancy has been among the most vexing challenges during the COVID-19 pandemic, ultimately leading to maladaptive health behaviors such as vaccine delay and refusal. A variety of approaches have been employed to address this problem, including communication and messaging interventions targeting the underlying determinants of vaccine hesitancy. However, there exists no published evidence synthesis examining how such interventions are using health behavior theory to address COVID-19 vaccine hesitancy. The purpose of this study was to conduct a scoping review of health communication and messaging interventions aimed at addressing COVID-19 vaccine hesitancy, and to systematically evaluate the use of health behavior theory in the design of these interventions. The review followed a five-step iterative framework proposed by Levac and colleagues. Comprehensive searches using an exhaustive list of keyword combinations were used across three online databases to identify articles to screen for inclusion. A structured, validated coding scheme was then applied to assess the use of health behavior theory. Additional study data were extracted using a separate structured form. A total of 36 articles published between January 2020 and February 2022 met inclusion criteria and were included in the review. Ten studies (27.7%) did not mention or use health behavior theory at all. Most studies ( n = 26) at least mentioned theory or theory-relevant constructs, with 26 different theories and 52 different theoretical constructs represented in the sample. Although theory and theoretical determinants of vaccination behavior were often mentioned, few studies used theory to specify and target causal pathways of behavior change, and only one study targeted misinformation as a determinant of vaccine hesitancy. The findings from this review provide critical insight into the state of theory-based intervention design and point to significant gaps in the literature to prioritize in future research.

show abstract

“…Third, our results produce novel insights into prior findings. Research has supported that loss-framed messages are more effective at promoting vaccination than gain-framed messages, contrary to the prevention-detection framework (Hong and Hashimoto, 2023; Liu et al, 2019; Nan, 2012). This may be because the BIS is relatively neutral regarding its association with vaccination, and loss-framed messages may be able to trigger the BIS in reacting to potential punishments.…”

Section: Discussionmentioning

confidence: 99%

“…Public perception and messaging surrounding vaccination are often associated with punishments (Cartmell et al, 2019; James et al, 2021; Lawes-Wickwar et al, 2021). Public health organizations, for example, regularly emphasize the risks of sickness from being unvaccinated, perhaps because research has frequently supported that, counter to the prevention-detection framework, loss-framed messages are more effective than gain-framed messaged for promoting vaccination (Hong and Hashimoto, 2023; Liu et al, 2019; Nan, 2012). More rarely do organizations highlight rewards of vaccination, although they do stress the nonpunishments of vaccination (discussed below).…”

mentioning

confidence: 99%

Relations of behavioral inhibition and activation system sensitivities with vaccination outcomes: Investigating the mediating role of vaccine hesitancy in older adults

Howard

2023

J Health Psychol

View full text Add to dashboard Cite

The study of behavioral inhibition system (BIS) and behavioral activation system (BAS) sensitivities has produced a multitude of models and frameworks to better understand decision-making and behavior. We extend this research to the study of a vaccination by exploring the relation of BIS and BAS sensitivities with vaccination willingness, receipt, and word-of-mouth. We also assess whether dimensions of vaccine hesitancy mediate these relations, testing whether they are viable explanatory mechanisms. By conducting a multi-wave survey study, our results support that BIS sensitivity does not meaningfully relate to vaccine hesitancy or vaccination outcomes. On the other hand, BAS sensitivity related to detrimental vaccination outcomes, and these effects were mediated by vaccine hesitancy dimensions associated with perceptions that vaccines cause health risks and are not needed for healthy individuals. Based on extant BIS and BAS theory, these results suggest that certain people may see refraining from vaccination as a nonpunishment.

show abstract

I Will Get Myself Vaccinated for Others: The Interplay of Message Frame, Reference Point, and Perceived Risk on Intention for COVID-19 Vaccine

Cited by 26 publications

References 50 publications

Examining an Altruism-Eliciting Video Intervention to Increase COVID-19 Vaccine Intentions in Younger Adults: A Qualitative Assessment Using the Realistic Evaluation Framework

Examining an Altruism-Eliciting Video Intervention to Increase COVID-19 Vaccine Intentions in Younger Adults: A Qualitative Assessment Using the Realistic Evaluation Framework

Using Health Behavior Theory to Address COVID-19 Vaccine Hesitancy: A Scoping Review of Communication and Messaging Interventions

Relations of behavioral inhibition and activation system sensitivities with vaccination outcomes: Investigating the mediating role of vaccine hesitancy in older adults

Contact Info

Product

Resources

About