I wear, therefore I am: investigating sneakerhead culture, social identity, and brand preference among men

Matthews, Delisia; Cryer‐Coupet, Qiana R.; Degirmencioglu, Nimet

doi:10.1186/s40691-020-00228-3

Cited by 20 publications

(10 citation statements)

References 13 publications

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“…Finally, the variables that impact the behavior of sneakerhead subculture have not been fully observed in the academic context. The authors found only two other studies that have examined this subculture, using qualitative methodology and reporting themes (Choi & Kim, 2019;Matthews et al, 2021);…”

Section: Discussion and Con Clus I On Smentioning

confidence: 99%

Collaborative consumption: An investigation into the secondary sneaker market

Slaton

Pookulangara

2021

Int J Consumer Studies

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The retail industry is functioning in an ever-changing business environment, with consumer behavior changing and adapting at a fast rate. Increasingly, the consumer's interest in the resale and renting of merchandise is altering traditional consumption and forcing retailers to embrace new business models. Interest stimulated among younger consumers (i.e., Millennials and the Generation Z cohort) in the media and sustainability can contribute to these notable changes in the retail industry (Hamari et al., 2015). These trends have disrupted the retail industry, especially as Millennials and Gen Z members rely greatly on information about social and environmental impacts when purchasing products and services, to a greater extent than previous generations (Vestiaire Collective & BCG, 2019).Furthermore, social media platforms (e.g., Twitter and Instagram) heighten the need for consumers to regularly update their looks on social media (Wigder, 2019). Thus, it can be stated unequivocally that resale satisfies two very important demands of consumers who are digitally connected, to "be seen in new styles constantly" and to be "conscious about sustainability" Resale Report, 2019. This trend of re-commerce or "collaborative consumption" is contributing to the growth of the secondary market, predicted to reach $51 billion by 2023 (Sorokanich, 2019) and is heavily embraced by Millennials and Gen Z members (Carufel, 2020). Collaborative consumption has disrupted the retail industry and has seen a growth 21 times quicker than that of traditional retail since 2016 (Gasparo, 2019); hence, the retail industry should thoroughly investigate and understand how this phenomenon of collaborative consumption is impacting not only

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Section: Discussion and Con Clus I On Smentioning

confidence: 99%

Collaborative consumption: An investigation into the secondary sneaker market

Slaton

Pookulangara

2021

Int J Consumer Studies

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“…However, the passionate consumption of young people has given rise to some irrational factors in the sneaker culture, where sneakers have come to symbolize their own identities. Furthermore, the emergence of blind consumption is a new trend created by advertising and the media [ 26 ]. Many individuals have criticized the consumerism associated with the sneaker culture, and the rapid expansion of this culture has encouraged symbolic consumption from the outset.…”

Section: Sneaker Consumption Culture Based On Bd Analysismentioning

confidence: 99%

The communication path and improvement strategy of symbolic culture of sneaker consumption culture using the big data analysis

2023

PLoS ONE

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With the emergence of Artificial Intelligence technology and the advancement of science and technology, the current mainstream path of social development is continuously updating and improving various industries using technology. Therefore, in order to promote the development of sneaker consumer culture, this study explores the use of technological means to improve the dissemination effect of symbolic culture in sneaker consumer culture. Firstly, the development concept and mainstream direction of sneaker consumer culture in the era of big data are discussed, and the application principle of big data technology is introduced. Then, a sneaker culture dissemination model based on big data technology is designed. Finally, the model is optimized using a Convolutional Neural Network (CNN), and its effectiveness is evaluated. The results show that the Convolutional Neural Network-Big Data (CNN-BD) model designed in this study has the highest fitting degree of 93% and a lowest fitting degree of 78% in the UT-Zap50K dataset. In the Ai2 dataset, the highest fitting degree of the big data classification model is 94%, and the lowest is 76%. In the Kaggle Women’s Shoe dataset, the highest fitting degree of the big data classification model is 92%, and the lowest is 77%. In the Kaggle Men’s Shoe dataset, the highest fitting degree of the big data classification model is 94%, and the lowest is 79%. The designed model has the highest accuracy rate of 93% in sneaker classification, while other models have the highest accuracy rate of around 82% in sneaker classification. Compared with traditional big data technology, the designed model has greatly improved and can adapt to more working environments. This study not only provides technical support for the application of big data technology but also contributes to improving the dissemination effect and promoting the comprehensive development of sneaker consumer culture.

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“…An example is Sneakerheads who exhibit a clear sense of group identity related to motivation, behavior, and brand identity within the Sneakerhead community. Sneakerheads also define Sneakerhead lifestyles and explain their unique behaviors and practices within the culture Matthews et al, 2021).…”

Section: Introductionmentioning

confidence: 99%

Social Effect of Hypebeast Lifestyle and Rural Youth Behavior

2023

HKJSS

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The hypebeast lifestyle is the trend of today's youth and this lifestyle is not only happening in urban areas but also in rural areas. This study aimed to analyze the reasons why young people in rural areas hold the hypebeast lifestyle and the social consequences caused by the hypebeast lifestyle in rural areas. The methodology in this study used a qualitative approach with a multiple case study design. The research location is in Bulukumba district, South Sulawesi province of Indonesia. The data were collected using the participant observation, in-depth interviews, and a literature study. The data analysis used the three-step technique: data categorization, data reduction, data presentation, and conclusion. The reasons why youth hold the hypebeast lifestyle are: (a) increasing self-confidence, (b) gaining respect from others, (c) different social status, (d) being not belittled, and (e) gaining many friends. The social consequences are: (a) consumptive and hedonistic behavior, (b) social deviation, (c) criminal behavior, (d) extravagant behavior, (e) business opportunities. The results of this study can be applied in the field of social psychology to identify the behavior of young people specifically related to social deviance, normal or abnormal behavior. In addition, the research results can be applied to the study of cultural sociology, which is useful for identifying local cultural reinforcement to filter the social consequences of the hypebeast lifestyle. The originality or novelty of this research is providing insights to the younger generation about the negative impact of other cultures on their behavior, strengthening their awareness about the negative impact of new lifestyles, whether it fits our culture or not, making them select it and then realize that each region has a different and unique culture.

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I wear, therefore I am: investigating sneakerhead culture, social identity, and brand preference among men

Cited by 20 publications

References 13 publications

Collaborative consumption: An investigation into the secondary sneaker market

Collaborative consumption: An investigation into the secondary sneaker market

The communication path and improvement strategy of symbolic culture of sneaker consumption culture using the big data analysis

Social Effect of Hypebeast Lifestyle and Rural Youth Behavior

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