“…While numerous studies have explored notions of masculinity in rural areas, there are few scholars who have examined the experiences of men who reside in urban settings, including their perceptions of being a man in relation to the cultural, social and economic change that occurred following Đổi Mới (Hoang, 2014a,b; Martin, 2010, 2011, 2013, 2017). In his ethnographic studies among young men in Hanoi (the capital city of Vietnam), Martin pointed out the “contradiction”, “ambivalence”, and “discontinuities” between young Vietnamese men's perception of masculinity and their practices in their daily lives (Martin, 2011, 2013, 2017). Young men wanted to reinforce the traditional notions of masculinity, as established by Confucianism and the ideals of Dương.…”