<i>Vakavanua, vakamatanitū</i>: discourses of development in Fiji

Overton, John

doi:10.1111/1467-8373.00090

Cited by 12 publications

(8 citation statements)

References 8 publications

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“…The global success of FIJI Water can be traced back to Fiji's adoption of export orientation as recommended in the 1990s and adopted by the Rabuka regime of the late 1980s and early 1990s as a means of attracting foreign investment (Murray, ; Overton ). Fiji reduced trading barriers, accepted privatisation and embraced free trade.…”

Section: Discussionmentioning

confidence: 99%

FIJI Water, water everywhere: Global brands and democratic and social injustice

Jones

Murray

Overton

2017

Asia Pacific Viewpoint

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Over recent decades, the demand for bottled water has grown exponentially at the global scale. In the marketing of such products, discourses of purity and paradise have often been invoked. Marketed as a 'Taste of Paradise', FIJI Water has gained enormous international success as an ostensibly clean and green product. Celebrity endorsements -reaching as high as US President Barack Obama -have abounded, driven in part by the belief that the corporation is both environmentally and socially responsible. This paper describes and analyses the rise of FIJI water and critically assesses the sources and impacts of its economic success. It goes on to explore its local social and environmental impacts in the context of a country that has been subject to waves of democratic crises where the fate of the polity has been influenced by FIJI Water's actions. FIJI Water has come to assume the role of development trustee in the villages most affected by the growth in exports. The democratic crises in Fiji has given FIJI Water profound developmental influence, and this has brought both costs and benefits at the local socio-environmental scale.

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Section: Discussionmentioning

confidence: 99%

FIJI Water, water everywhere: Global brands and democratic and social injustice

Jones

Murray

Overton

2017

Asia Pacific Viewpoint

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“…It is a term for land and a place but it also 63 encompasses people in that place and bound to the land (Overton, 1999). Ravuvu (1987) has been the foremost writer on 64…”

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confidence: 99%

Power, politics and privatization: A tale of a telecommunications company

Sharma

Lawrence

2015

Critical Perspectives on Accounting

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“…In PICs, it has been argued that more than 75 percent of the population have semi-subsistence livelihoods, based on traditional communal land-owning systems (Fairbairn et al, 1991). Neoliberal agendas have increased the pressure to reform land structures from traditional communal ownership to private property tenure (Overton, 2000).…”

Section: The Pacific and Neoliberalismmentioning

confidence: 99%

Weaving Niche Production into Pacific Economies: The Social, Economic and Environmental Impacts of FIJI Water on Local Communities

Jones¹

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<p>This research explores the pursuit of 'economies of niche' in the Pacific region and the local social, economic and environmental impacts it entails. In the 1980s, Pacific nations adopted the neoliberal ideology as a means to stimulate economic growth and rehabilitate their vulnerable economies. However, this has brought significant challenges. Among other things, Pacific nations face problems regarding the tyranny to distance markets, lack of economies of scale, and the scarcity of investment. Niche production has been recommended as a way to counteract such problems. By adopting the niche model, Pacific Island nations are encouraged to craft products based on the region‘s unique imagery as a means of achieving a distinctive market position based on geographically differentiated production. Although Pacific nations have been encouraged to pursue economies of niche, the influence and impact of this method, particularly at a local scale, remains critically unexplored. To address this, the case-study of Fiji and one of its most 'successful' globalised niche exporters FIJI Water – a multinational bottled water company – will be explored. This work critically explains and criticises the global success of FIJI Water at the macro-scale. Through village based case-studies of the social, environmental and environmental impacts of FIJI Water‘s export success an analysis of the local implications of niche production in the Pacific is also offered.</p>

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Vakavanua, vakamatanitū: discourses of development in Fiji

Cited by 12 publications

References 8 publications

FIJI Water, water everywhere: Global brands and democratic and social injustice

FIJI Water, water everywhere: Global brands and democratic and social injustice

Power, politics and privatization: A tale of a telecommunications company

Weaving Niche Production into Pacific Economies: The Social, Economic and Environmental Impacts of FIJI Water on Local Communities

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