“…After winning a Michelin star for the Aquavit, Samuelsson open the Red Rooster Harlem, among other restaurants. He wrote several cookbooks exploring his Swedish, African, and African American heritage (Ahad, 2016;Larsen & Österlund-Pötzsch, 2012;Samulesson, 2003Samulesson, , 2006Samulesson, , 2009. Samuelsson has had endorsements with global and well-known local companies and has a public persona through TV show appearances as a cooking judge and other celebrity engagements, such as cooking for Obama's inauguration dinner.…”