“…Furthermore, Knani (2014) highlighted the overuse of quantitative methods in hospitality ethical studies and emphasises that ‘We still need qualitative research that helps define what ethical behaviour is …’ (Knani, 2014: 6, line, 47). Therefore, the study uses an established TPB to assist in the systematic elicitation technique (Goh, 2009, 2010; Goh and Scerri, 2016) to gather information regarding the research problem of students’ attitudes, key reference groups and perceived constraints towards employee theft in hospitality. This study used a single cross-sectional design to understand students’ perceptions at one point in time, rather than a longitudinal design that measures these perceptions over time (Malhotra et al., 1996).…”