See Me, Feel Me, Touch Me, Peel Me: The Design of Good Grips Kitchen Tools

Abstract

THERE IS A WONDERFUL STORY behind these award‐winning products. In terms of business, it's a tale about transforming commodities—basic kitchen utensils—into unique, highly desirable and useful kitchen aids. In terms of design management, it's a saga, narrated by insider Daniel Formosa, about focusing on “experiences” as the strategy for adding value to age‐old consumer items. The delightful journey moves from bicycle shops to the shop floor of a factory and ends up with customers peeling carrots in a linen store. Enjoy the odyssey