Saeyyang Pattuqdu Tradition in Polewali Mandar Society (Ethnographic Study of Communication)

Abstract

Polewali Mandar is a district in West Sulawesi. Religious traditions and rituals can be found, and one of the most popular is the tradition of Saeyyang Pattuqdu. In major events, this tradition is always displayed as an effort to preserve and introduce culture. This study aims to discuss the forms of communication patterns of Saeyyang Pattuqdu. The data were obtained through field research on the indigenous people of Polewali Mandar who knew about this tradition. This study found that the communicative situation in the Barazanji tradition is carried out in a clean house or place while the tradition of kalinda'da can be done outdoor that are witnessed by crowds. Furthermore, the communicative event consisted of alternating readings of Barazanji and reciprocating Kalinda'da fellow Mandar literati. The commutative actions are found in the Barazanji process, namely by chanting wisdom of praise to the prophet Muhammad Saw and Kalinda'da process, there are moral and gulonan messages that can entertain the general public. For action, it can be seen from the verses used in the Barazanji activity which have a message of praise to the prophet while non-verbs can be seen from the objects used such as umbrellas that symbolize the social level.