I P Industry and Makeup Brands under the Background of the All-media Era Research on the Crossover Marketing Model

Abstract

In the environment of omni-media era with new media technology as the mainstream information communication channel, the Cross-border marketing method of IP industry and makeup joint name can not only enhance brand visibility and visibility, but also strengthen the value of brand image, which has a positive effect on the development of I P and the brand itself. However, the joint-branded market has hidden dangers and chaos. In the process of rapid development, the compatibility of the Co-branded products; the emergence of frequent Co-branded products makes aesthetic fatigue for consumers; and the quality and price of the Co-branded products are uneven. Not only did not achieve the expected income, but also caused some damage to the image of the joint parties. This paper takes the joint name of M · A · C and King of Glory as an example to analyze and study the problems existing in Cross-border marketing and provide marketing suggestions for the development of IP Cross-border marketing activities.

Exploring how IP marketing (media marketing) influences consumer shopping psychology through quantitative and empirical analysis

“…However, Ren et al (2021) believe that there are hidden dangers and confusion in the IP industry co-brand market in the all-media era where new media technology is the mainstream information transmission channel. In the process of rapid development, the compatibility of co-branded products, frequent co-branded products make consumers produce aesthetic fatigue, and the quality and price of co-branded products are uneven.…”