A series of water‐soluble copolymers, named N‐PFPx (x = 10, 25, and 50), and their model compound 6,6',6'',6'''‐(2,2'‐(2‐hydroxy‐5‐methoxy‐1,4‐phenylene)bis(9H‐fluorene‐9,9,2‐triyl))tetrakis(N,N,N‐trimethylhexan‐1‐aminium) bromide (FMOPF) were synthesized by Suzuki coupling reaction of fluorene derivatives and p‐methoxyphenol. For the polymers with relatively low contents of methoxyphenol (N‐PFP10 and N‐PFP25), the absorption and fluorescence spectra could be mainly ascribed to the polyfluorene, whereas for the polymer N‐PFP50 and the model compound FMOPF, the absorption and fluorescence spectra could be assigned to the fluorene‐alt‐methoxyphenol. All the conjugated polymers (CPs), regardless of the content of methoxyphenol moieties, exhibit good sensitivity to hypochlorite/hypochlorous acid (HClO) because of the superquenching effect of CPs. On the contrary, the absorption changes of the polymers N‐PFPx on the addition of hypochlorite/HClO depend on the content of methoxyphenol moieties. As the content of methoxyphenol moieties increase, the changes of absorption spectra become more intense. Considering the sensitivity and selectivity, the polymer N‐PFP10 and N‐PFP25 have been demonstrated to be good polymeric fluorescent probes to hypochlorite under the aqueous condition. © 2011 Wiley Periodicals, Inc. J Polym Sci Part A: Polym Chem, 2012