<i>Meinü Jingji</i>/China's beauty economy: Buying looks, shifting value, and changing place

Xu, Gary Gang; Feiner, Susan F.

doi:10.1080/13545700701439499

Cited by 76 publications

(44 citation statements)

References 3 publications

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“…Greater external scrutiny of China under conditions of greater international integration may also put pressure on the government toward broadening labor rights (Elliott and Freeman 2004). Also in this volume, Barbara E. Hopkins (2007) and Gary Xu and Susan Feiner (2007) address two distinct ways in which global integrationspecifically China's accession to the WTO -influenced the changes in the gender regime. Since the early 1980s, China has been moving away from a socialist culture that rejected displays of gender difference by a staunch insistence on women's equality with men in every way, including in appearance, to one that encourages and celebrates gender difference.…”

Section: Foreign Direct Investment and Trade Liberalizationmentioning

confidence: 98%

China's Transition and Feminist Economics

2007

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Since 1978 China has been undergoing transition from a socialist to a capitalist economy and the opening up to international trade and investment. This process has been accelerated by WTO membership. This article presents an overview of the gendered processes and outcomes associated with China's reforms, mainly focusing on the post-1992 period when the pace of reforms accelerated. The imperative for accumulation and efficiency has resulted not only in impressive growth but also in the weakening of land rights for women, disproportionate layoffs for women workers in state enterprises, rising gender disparities in urban and rural wage employment, growing income insecurity, declining access to healthcare, and the adoption of Western/global commodified beauty standards. While jobs are expanding in new sectors and foreign-invested enterprises, these jobs are often associated with poor working conditions. This volume argues for reprioritizing equity and welfare on the policy agenda.Gender inequality, feminist economics, economic transition, China, JEL Codes: B54, B5, B,

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Section: Foreign Direct Investment and Trade Liberalizationmentioning

confidence: 98%

China's Transition and Feminist Economics

2007

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“…Accordingly, a global beauty standard, predominantly white, blonde and thin, started being promoted in women and girls' magazines, TV series, magazine programs, and various other media types. Consequently, many societies such as China, Japan, and other Asian countries, and even African-Americans "revised" their local beauty standards and adopted Western standards of beauty (Bordo, 1993;Darling-Wolf, 2004;Gordon, 2004;Gane, 2007;Xu, 2007;Crawford, 2008). Consequently, many women and teenagers, especially those living in countries where the white Anglo-Saxon culture was not historically dominant, are now not happy with their looks.…”

Section: )mentioning

confidence: 99%

The impact of teen magazines on adolescent girls in North Cyprus

Aybay

Kara

2018

soc behav pers

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This empirical study aims to investigate the image of beauty standards constructed by the Turkish teen magazines and its relation with the beauty understanding of Turkish Cypriot teenagers. Other issues investigated are the consumption behavior of teenagers who read teen magazines and the body satisfaction of teenage girls. This study employs three different methodologies. Firstly, a content analysis covering 12 issues each spanning 4 years is performed on two popular Turkish teen magazines, Hey Girl and Cosmo Girl, read by Turkish Cypriot girls. Then a questionnaire is applied to 156 girls, for investigating how teen magazines affect the beauty understanding, various behaviors and value judgments of teenage girls. The questionnaire includes a body satisfaction inventory section. Finally, a focus group study is performed with six different groups of girls aged 12-17 years discussing with them their beauty standards, body satisfaction, consumption habits and magazine reading habits. The findings indicate that the ideal beauty concept of Turkish Cypriot girls is very similar to the ideal Western beauty and teen magazines contribute to this as well as other sources of media. Teen magazines are also affecting the consumption behavior of girls. Girls read magazines to get rid of their worries and to get information on fashion and beauty trends and products. Girls show signs of body dissatisfaction especially with regards to their weight.

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“…In its effort to encourage 72 JOURNAL OF INTERNATIONAL CONSUMER MARKETING consumption for economic development in the past three decades, the Chinese state shifted from promoting androgynous-looking women to promoting the idea of the "modern Chinese woman," in which "modern" means investing in one's beauty (Johansson 2001). A large number of stateendorsed beauty and modeling contests have become a big revenue source for the government, the media, and corporations (Xu and Feiner 2007). Even in the decades dominated by socialist ideologies, the Confucian expectation that men be talented and women be pretty was never eradicated (Cooke 2005).…”

Section: Women As "Flower Vase"mentioning

confidence: 99%

Toward Better Gender Equality? Portrayals of Advertising Models’ Occupational Status in Chinese Magazines

Huang¹,

Lowry²

2015

Journal of International Consumer Marketing

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This study assesses women's occupational status portrayed in Chinese advertising through a content analysis of 1,524 models in 12 Chinese magazines. Contrary to the authors' predictions, Chinese men were not more likely than Chinese women to be shown in working roles or less likely than Chinese women to be shown in Family roles. However, a gender bias was revealed in other subcategories of occupational status: Chinese men were more likely to be portrayed as Highlevel business executives and Professionals, less likely to be shown as Entertainers, and less likely to be shown as Models. As predicted, Western women were less likely than Chinese women to be shown in working roles, in Family roles, and more likely to be shown as Models. Overall, advertising portrayals of gender roles in the Chinese context reflected the coexistence of global consumer culture and Chinese local dynamics.

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Meinü Jingji/China's beauty economy: Buying looks, shifting value, and changing place

Cited by 76 publications

References 3 publications

China's Transition and Feminist Economics

China's Transition and Feminist Economics

The impact of teen magazines on adolescent girls in North Cyprus

Toward Better Gender Equality? Portrayals of Advertising Models’ Occupational Status in Chinese Magazines

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