“…Phenomenological approaches are gaining momentum within the entrepreneurship domain (Raco and Tanod, 2014;Berglund, 2015). One approach, Interpretative Phenomenological Analysis (IPA) (Smith, 1996) has been used to explore entrepreneurial learning from failure (Cope, 2005;Mandl et al, 2016), entrepreneurial leadership (Kempster and Cope, 2010;Lewis, 2015), performance (Tasnim et al, 2014), sustainability (Munoz and Cohen, 2018) and embeddedness (McKeever et al, 2015). One of the significant features of IPA is a commitment to retain the rich and personal detail of the particular, whilst pointing to ways in which the particular illuminate characteristics of a lifeworld that are common to us all (Eatough and Shaw, 2019).…”