I love my cosmetics: educated young Muslim’s behaviour of non-halal certified cosmetics

Ngah, Abdul Hafaz; Mansor, Tuan Mastiniwati Tuan; Gabarre, Cécile; Rahi, Samar; Khan, Shahbaz; Raza, Ahmad

doi:10.1108/jima-06-2021-0196

Cited by 8 publications

(20 citation statements)

References 86 publications

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“…Similarly, various scholars have also identified a positive relationship between attitude and purchase intention of halal products, i.e. food and cosmetics (Ngah et al, 2021;Septiarini et al, 2023;Shahid et al, 2023;Ngah et al, 2022). So, if millennial consumers have a positive attitude toward halal cosmetics, then their repurchase intention generates and they will purchase the particular halal cosmetics product again in the future.…”

Section: 24mentioning

confidence: 98%

Attitude, repurchase intention and brand loyalty toward halal cosmetics

Hussain

Fayyaz

Shamim

et al. 2023

JIMA

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Purpose This study aims to investigate consumer brand loyalty toward halal cosmetics using the theory of planned behavior through repurchase intention, which is primarily relying on the consumer’s attitude toward halal cosmetics. Important predictors such as trust on halal cosmetics, quality of halal cosmetics and religious beliefs of millennial Muslim female consumers shape consumer attitude. Design/methodology/approach The present study used the quantitative research design and deductive approach to collect the data from 275 halal cosmetics users in Pakistan by using a judgmental sampling approach. Findings Findings of the study provide useful insights for both theory and practice. The results support product quality, religious belief and trust on halal cosmetics as predictors of consumer’s attitude toward halal cosmetics that further develop consumers’ repurchase intention, which in turn enhances their overall brand loyalty. Besides, the findings also show that consumer repurchase intention has a mediating effect between consumer attitude toward halal cosmetics and consumer brand loyalty. Practical implications The current study helps in advancing practitioners’ understanding of female consumers’ brand loyalty in the halal cosmetics context. This study is considered to be greatly helpful for managers to gain knowledge about how repurchase intention and brand loyalty of millennial Muslim female consumers can be developed in the halal cosmetics segment, especially in the case of Pakistan. Originality/value Brand loyalty has been investigated by previous studies through different predictors and antecedents. This study contributes to the literature of brand loyalty by empirically examining and validating the different antecedents of consumer attitude that are accountable for creating consumer brand loyalty in the domain of halal cosmetics within the Pakistani cultural context. The current study also enhances the previous scholarly understanding on halal cosmetics by investigating the mediating role of consumer repurchase intention of halal cosmetics that further extends the discussion for both theory and practice.

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Section: 24mentioning

confidence: 98%

Attitude, repurchase intention and brand loyalty toward halal cosmetics

Hussain

Fayyaz

Shamim

et al. 2023

JIMA

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“…There has been a great deal of outsourcing of raw materials and ingredients to offshore companies. With such a complex and elongated supply chain, ensuring halal integrity and quality becomes much more challenging (Ngah et al, 2022). The increased complexity creates a greater level of uncertainty and risk for halal businesses.…”

Section: Evaluation Of the Halal-related Risks: A Case Studymentioning

confidence: 99%

A risk assessment framework using neutrosophic theory for the halal supply chain under an uncertain environment

Khan

Haleem

Khan

2023

AGJSR

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PurposeThe complex network structure causes several disruptions in the supply chain that make risk management essential for supply chain management including halal supply chain (HSM). During risk management, several challenges are associated with the risk assessment phase, such as incomplete and uncertain information about the system. To cater this, the authors propose a risk assessment framework that addresses the issues of uncertainty using neutrosophic theory and demonstrated the applicability of the proposed framework through the case of halal supply chain management (HSCM).Design/methodology/approachThe proposed framework is using the capabilities of the neutrosophic number which can handle uncertain, vague and incomplete information. Initially, the risk related to the HSC is identified through a literature review and expert’s input. Further, the probability and impact of each HSM-related risk are assessed using experts’ input through linguistic terms. These linguistic values are transformed into single-value trapezoidal neutrosophic numbers (SVTNNs). Finally, the severity of each HSM-related risk is determined through the multiplication of the probability and impact of each risk and prioritised the risks based on their severity.FindingsA comprehensive risk assessment framework is developed that could be used under uncertainty. Initially, 16 risks are identified related to the HSM. Further, the identified risks are prioritised using the severity of the risks. The high-priority risk is “raw material status”, “raw material wholesomeness” and “origin of raw material” while “information integrity” and “people integrity” are low-priority risks.Practical implicationsHSM risk can be effectively assessed through the proposed framework. The proposed framework applied neutrosophic numbers to represent real-life situations, and it could be used for other supply chains as well.Originality/valueThe proposed method is effectively addressing the issue of linguistic subjectivity, inconsistent information and uncertainty in the expert’s opinion. A case study of the HSC is adopted to illustrate the efficiency and applicability of the proposed risk framework.

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“…Halal cosmetics are widely recognized as a revolutionary and innovative advancements in the cosmetics industry (Khan et al , 2021; Khan and Rashid, 2023), offering high-quality products (Khan et al , 2021; Ngah et al , 2022). It prohibits the use of unlawful ingredients derived from alcohol, pig, blood, predatory animals, carrion, human body parts, reptiles, and insects, among others (Handriana et al , 2021; Isa et al , 2023; Ishak et al , 2020; Khan et al , 2021; Nordin et al , 2021; Shahid et al , 2018; Sugibayashi et al , 2019), while the ingredients derived from permissible animals must be slaughtered in non-exploitive and humanitarian approach in compliance with Islamic law (Fatima et al , 2023; Handriana et al , 2021; Islam, 2022; Masood and Zaidi, 2021; Sugibayashi et al , 2019).…”

Section: Introductionmentioning

confidence: 99%

Halal cosmetics: a technology-empowered systematic literature review

Liew,

Karia

2024

JIMA

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Purpose Globally, the halal cosmetics market is experiencing rapid growth and is considered a key economic driver in shaping economy development and growth. However, the extant research on halal cosmetics is fragmented, potentially impeding the field’s advancement when challenged with conflicting viewpoints and limited replications. Therefore, this paper aims to address the knowledge gap by conducting a rigorous and technology-enabled systematic review by leveraging appropriate software to comprehensively evaluate the state of the halal cosmetics literature. Design/methodology/approach A domain-based review using a hybrid approach that incorporates both bibliometric and interpretive analyses are used to comprehensively assess the current progress of halal cosmetics, identify research gaps and suggest potential directions for future research. Findings Through a comprehensive review of 66 articles, this review provides a holistic and comprehensive overview of halal cosmetics that both academic scholars and market practitioners can rely upon in strategizing and positioning for future development of halal cosmetics. The study provides a holistic and comprehensive overview of halal cosmetics that both academic scholars and market practitioners can reply upon in strategizing and positioning for future development of halal cosmetics. Originality/value The fragmented knowledge of extant research on halal cosmetics across various disciplines limits a comprehensive understanding of the field. It is opportune to conduct a comprehensive and systematic review of the field, providing insight into both its current and future progress. In this regard, this review serves as a “one-stop reference” in providing a state-of-the-art understanding of the field, and enables industry practitioners to reveal the full potential and bridge the theory-practice gap in the halal cosmetics industry.

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I love my cosmetics: educated young Muslim’s behaviour of non-halal certified cosmetics

Cited by 8 publications

References 86 publications

Attitude, repurchase intention and brand loyalty toward halal cosmetics

Attitude, repurchase intention and brand loyalty toward halal cosmetics

A risk assessment framework using neutrosophic theory for the halal supply chain under an uncertain environment

Halal cosmetics: a technology-empowered systematic literature review

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