I like you, or I like what you say? Effect of influencer on tourists’ behaviours

Santateresa-Bernat, Patricia; Sánchez‐García, Isabel; Pérez, Rafael Currás

doi:10.1080/13683500.2022.2108771

Cited by 11 publications

(7 citation statements)

References 69 publications

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“…However, the expertise of fitness coaches has no significant impact on the perceived credibility and usefulness of their information; so, H2a and H2b are rejected. On the one hand, this result suggests that social media fitness influencers’ trustworthiness and attractiveness may increase viewers’ trust in their videos’ information and improve their assessment of the usefulness of their fitness videos, which is consistent with previous findings [ 15 , 33 , 40 , 44 ]. In other words, the lessons and knowledge provided by a trustworthy, good-looking fitness influencer are more convincing.…”

Section: Discussionsupporting

confidence: 91%

“…Trust in the source of information will affect the recipient’s assessment of the usefulness of the information. A study on how travel vloggers’ YouTube videos influence the future behavior of tourists showed that source credibility has a significant impact on the perceived usefulness of information [ 15 ]. From the perspective of trust transfer, Hu et al [ 41 ] showed that if social media users have enough trust in influencers, they will consider applications approved by those influencers to be highly useful.…”

Section: Hypothesis Developmentmentioning

confidence: 99%

“…Some elements in fitness videos can be regarded as stimulating factors to motivate viewers to exercise. According to the source credibility theory, the trustworthiness (TRU), expertise (EXP), and attractiveness (ATT) of the spokesperson are very important to the persuasiveness of the message [ 12 ], and a large number of studies have applied the source credibility structure to the study of social media influencers, confirming the positive effects of these three factors on perceived trust and usefulness [ 13 , 14 , 15 ]. However, does this influence mechanism also exist in the field of fitness?…”

Section: Introductionmentioning

confidence: 99%

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An Empirical Investigation into the Impact of Social Media Fitness Videos on Users’ Exercise Intentions

Yin,

Huang,

Zhou

2024

Behavioral Sciences

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Social media fitness influencers are driving the maturation of online fitness, which is especially significant in the current era of globally decreasing levels of physical activity. However, there is a paucity of research on online fitness videos, and the mechanism of influence of fitness videos on exercise intention is not well understood. Therefore, based on the stimulus–organism–response (S-O-R) theoretical framework, this study extends the source credibility theory to the field of fitness and adds an examination of the content quality and electronic word-of-mouth of fitness videos to explore how fitness videos motivate users to participate in physical exercise. Through an online survey, 367 valid samples were collected and validated using a structural equation model. The results showed that the three elements contained in source credibility theory have inconsistent importance in the fitness field, with trustworthiness being the most important, followed by attractiveness, and the influence of expertise is not significant. In summary, the attributes of social media fitness influencers, including trustworthiness and physical attractiveness, as well as the content quality and electronic word-of-mouth of their fitness videos, may lead to viewers’ trust and perception of the usefulness of the videos and, furthermore, lead to exercise intention.

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Section: Discussionsupporting

confidence: 91%

Section: Hypothesis Developmentmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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An Empirical Investigation into the Impact of Social Media Fitness Videos on Users’ Exercise Intentions

Yin,

Huang,

Zhou

2024

Behavioral Sciences

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“…Based on the narrative transportation theory, Cao et al (2021) concluded that narrative tourism short video enhance destination brand positive attitudes by lessening cloud tourists' psychological reactions to official advertisements, and increasing their immersion experienceXu et al ( 2021) showed further that the involvement of cloud tourists in narrative events in videos facilitates their travel intentions. Cloud tourists prefer narrative information that is more credible (Cheng et al, 2020;Abad & Borbon, 2021), useful (Lodha & Philip, 2019;Santateresa-Bernat et al, 2022), vivid, and authentic (Zheng et al, 2022).…”

Section: Vicarious Tourism Consumptionmentioning

confidence: 99%

The effect of video content creation strategy on the evaluation of vicarious tourism experience

Luo

2023

Preprint

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This research examines the impact of two-by-two interactions between three content creation strategy on cloud tourists’ evaluation of vicarious tourism experience. Results indicated that the content creation strategies of out-group identity or third-perspective, out-group or objectifying-information, and third-perspective or objectifying-information will make cloud tourists pay more attention to high construal-level features. Conversely, cloud tourists focus on low construal-level traits while employing in-group identity and first-perspective, in-group identity and personalizing-information, and first-perspective and personalizing information strategies. In addition to having substantial theoretical implications, our findings provide novel insights regarding ways for practitioners to maximize their strengths while hide the weaknesses.

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“…Research on the relationship between authenticity [especially live streamer authenticity (LSA)] and purchase intention in TEcLS is limited. Live streaming-related research focused on the effects of live-streaming environment characteristics and live streamer characteristics on consumers (Gu et al , 2023; Lin et al , 2022; Lv et al , 2022; Santateresa-Bernat et al , 2023; Xie et al , 2022). Authenticity-related research focused on brand and destination authenticity (Moore et al , 2021; Rickly, 2022), with recent attention on celebrity and social media influencer (SMI) authenticity (Lee and Eastin, 2021; Moulard et al , 2015).…”

Section: Introductionmentioning

confidence: 99%

Tourism e-commerce live streaming: the effects of live streamer authenticity on purchase intention

Liu,

Sun

2023

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Purpose This paper aims to explore the impact of live streamer authenticity (LSA) on purchase intention in tourism e-commerce live streaming, with a focus on boundary conditions and underlying mechanisms. Design/methodology/approach The data collected from 451 participants were analyzed using structural equation modeling. Findings This paper found that four dimensions of LSA – sincerity, truthfulness endorsement, expertise and uniqueness – positively influenced purchase intention, while visibility did not. In addition, sincerity, truthfulness endorsement and uniqueness had an indirect influence on purchase intention through flow experience, while sincerity, truthfulness endorsement, expertise and uniqueness had an indirect effect through perceived trust. Furthermore, self-construal moderated the effect of sincerity and truthfulness endorsement on purchase intention, with the positive effect being stronger for the dependent self-construal. Originality/value To the best of the authors’ knowledge, it is the first study to examine LSA dimensions and their consequences. This paper not only provides a better and more detailed understanding of the complexity of LSA but also contributes to the development of authenticity theory by responding to individual authenticity studies.

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I like you, or I like what you say? Effect of influencer on tourists’ behaviours

Cited by 11 publications

References 69 publications

An Empirical Investigation into the Impact of Social Media Fitness Videos on Users’ Exercise Intentions

An Empirical Investigation into the Impact of Social Media Fitness Videos on Users’ Exercise Intentions

The effect of video content creation strategy on the evaluation of vicarious tourism experience

Tourism e-commerce live streaming: the effects of live streamer authenticity on purchase intention

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