“…We use the type of innovation with respect to the definition of organizational innovation (Demircioglu, 2018), where organizational innovation is the introduction of something new, such as a new idea, new product, new process, technology and strategy. Therefore, this study uses product innovation and process innovation as the conceptualization of dimensions for organizational innovation which is also supported by Fu, Liu, Yang, Jiao, and Jin (2020), Frank et al (2019) and even previously by Bammens, Gils, and Voordeckers (2010) and Llach (2010) who argue that both product innovation and process innovation are among the most commonly used innovation indicators in previous studies related to family firm. Furthermore, considering the Yemeni context, the use of types of organizational innovation serves the purpose of this study.…”