‘I just saw this on Facebook, I need it now’: Exploring Small Business use of Facebook

Abstract

This paper reports on a study exploring social media adoption and use by twelve small businesses. Results indicate that Facebook is the dominant platform used and it can provide small businesses with a virtually cost free and easy way to reach customers. Businesses reported immediate results from using Facebook; customers arrived in store after seeing Facebook posts. Participants felt there were minimal risks involved and none had experienced negative feedback or inappropriate posts. Most felt that using Facebook increased their competitive advantage due to their enhanced online profile. Despite some effort to engage customers, business to consumer transfer of information is the primary function of the Facebook pages studied. Page owners report limited training for and analysis of their Facebook activities. This indicates a need for further research in the small business context, focused on approaches to boosting customer interaction, to realize the full potential of Facebook engagement.

Content is King: How SMEs Create Content for Social Media Marketing Under Limited Resources

“…Facebook is the most dominant SM platform and receives the most attention regarding SMM in SMEs (Derham, Cragg, and Morrish 2011). Researchers identify it as the most common platform (Barnes and Jacobsen 2013), the most effective (Barnes and Jacobsen 2013; Ainin et al 2015) and user friendly (Augar and Zeleznikow 2013). Moreover, Facebook is easily compatible with the infrastructure of most SMEs, therefore increasing the probability of platform implementation (Odoom, Anning-Dorson, and Acheampong 2017).…”

An investigation of how the Australian brewing industry influence consumers on Twitter

“…National statistics indicate that large organisations are more active than their smaller competitors on social media, as well as having their activities coordinated by a marketing department rather than the owner/management, which is often the case in small organisations (Sensis, 2014). Small organisations still perceive social media as having a positive impact on their business, although their interactions with consumers are often modest (Augar & Zeleznikow, 2014).…”

“…Because of its dynamic nature and the potential of on-going consumer-to-consumer communication, it is vitally important for businesses to understand how to use it in order to reach and influence customers (Augar & Zeleznikow, 2014;Mangold & Faulds, 2009). The dynamic and on-going conversational nature of social media lends itself to a 'pull' rather than the traditional 'push' strategy in terms of attracting an audience (Hodis, Sriramachandramurthy, & Sashittal, 2015).…”

Journey of ERP from Manufacturing to Education Industry

“…So, in order to bring a better and cumbersome environment for successful usage of ERP it is the human resources who have to work upon and find ways which can lessen the ratio of failure. Zulkifli, Ahmad, & Fuzi (2013) considered the socio psychological factor 'reward' and social influence compensated with extrinsic motivation as a positive factor which leads to high system usage.…”