I Have to Choose This University: Understanding Perceived Usefulness of Word of Mouth (WOM) in Choosing Universities among Students of Higher Education

Amani, David

doi:10.1080/15332969.2021.1982851

Cited by 19 publications

(48 citation statements)

References 35 publications

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“…Therefore, message delivery can explain the relationship between message attributes and the perceived usefulness of a WOM message. A WOM message that is not communicated and delivered correctly may negatively influence the recipient's decisions (Amani, 2022a). So, the attributes of WOM messages, like expertise, homophily and TRUS can be important for the right transmission of WOM messages and, hence, the positively perceived usefulness of WOM.…”

Section: Trustworthiness Between the Public Buyers And Sme Suppliers ...mentioning

confidence: 99%

“…It has been documented in the literature that there is a relationship between WOM factors and WMMD and between WMMD and the perceived usefulness of WOM (Amani, 2022a). In another way, attributes of WOM messages such as EXDI, PERH and TRUS have been shown to affect the receiver's decision-making process.…”

Section: Trustworthiness Between the Public Buyers And Sme Suppliers ...mentioning

confidence: 99%

“…The concept of Word of Mouth (WOM) has captured the interest of researchers and practitioners from different fields (Farzin et al, 2021;Lisjak et al, 2021;Mehrad and Mohammadi, 2017;Rajendran and Arun, 2021a;Taheri et al, 2021). Past studies have recommended it as an incredibly effective strategy for marketing purposes (Amani, 2022a;Rajendran and Arun, 2020;Trusov et al, 2009). WOM has risen in popularity because individuals have become more reliant on their friends or companions for information since messages from them are more likely to have an impact than commercial advertisements.…”

Section: Introductionmentioning

confidence: 99%

“…Additionally, another study confirmed that WOM can be used to supplement tourism marketing efforts by influencing residents' attitudes toward the tourist destination ( Segota et al, 2021). It should be noted that WOM relies on the sharing of information (Amani, 2022a;Bastos and Moore, 2021;Mainolfi and Vergura, 2022). Similar to this, the buyer-supplier relationship entails the act of exchanging necessary information between suppliers and buyers (Mushi et al, 2021;Ried et al, 2021).…”

Section: Introductionmentioning

confidence: 99%

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Thank you for sharing! Unravelling the perceived usefulness of word of mouth in public procurement for small and medium enterprises

Ismail

Changalima

2022

MANM

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PurposeOver time, the concept of word of mouth (WOM) has spread beyond marketing into other disciplines. This is because WOM is important in decision-making at both the individual and organisational levels. Also, people are more likely to trust recommendations from their peers than those from companies. Therefore, the purpose of this study is to investigate the perceived usefulness of WOM messages for small and medium-sized enterprise (SME) suppliers in participating in Tanzanian public procurement opportunities.Design/methodology/approachThe study collected cross-sectional data from 214 SME suppliers who supply common use items to public procuring organisations in Dodoma City, Tanzania. Structural equation modelling was used to test the direct relationships between study variables, and Hayes' PROCESS macro was used to test for the indirect effect of WOM message delivery on WOM attributes and the perceived usefulness of WOM.FindingsWOM attributes that include expertise differential, perceptual homophily, and trustworthiness are related to the perceived usefulness of WOM. Also, WOM message delivery mediates the relationship between the WOM attributes and the perceived usefulness of WOM in enhancing public procurement participation. Therefore, the study's findings revealed that WOM is applicable in the public procurement context, under which public buyers act as senders and suppliers act as receivers. The latter finds out about public procurement opportunities and responds to them, while the former gives suppliers whatever information they need to respond to public procurement tenders that have been advertised.Research limitations/implicationsBecause the study was cross-sectional, it was difficult to determine whether the opinions gathered over time remained consistent. Furthermore, only suppliers who are parties to framework contracts under Government Procurement Services Agency were included in the study. Therefore, the sample was limited to only suppliers supplying common use items to various public organisations in Dodoma City, Tanzania.Originality/valueThis paper integrates the concept of WOM from the marketing discipline and public procurement. As a result, the study adds to the understanding of the use of information transmission in terms of the contribution of WOM messages from public buyers to suppliers to enhance small and medium enterprises' participation in public procurement opportunities.

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Section: Trustworthiness Between the Public Buyers And Sme Suppliers ...mentioning

confidence: 99%

Section: Trustworthiness Between the Public Buyers And Sme Suppliers ...mentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Thank you for sharing! Unravelling the perceived usefulness of word of mouth in public procurement for small and medium enterprises

Ismail

Changalima

2022

MANM

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“…Before analyzing the path analysis through the structural model, the CFA was conducted first to assess if the measurement model fits well the collected data. While SEM is useful in analyzing latent variables for model relationships (Amani, 2022), CFA extracts the latent construct from the other variables and shares the most variance with the variables connected to the latent construct (Fan et al, 2016). Then, through the SEM, the study evaluated the effects of the relationships of the study variables.…”

Section: Data Analysis Approachmentioning

confidence: 99%

Obtaining the best value for money through procurement planning: can procurement regulatory compliance intervene?

Changalima

Ismail

Mwaiseje

2022

JMB

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PurposeWhile empirical studies establish the importance of procurement planning in achieving value for money (VfM) in procurement, there is scant evidence demonstrating a link between procurement planning and procurement regulatory compliance, and thus VfM. As a result, this study examined how procurement regulatory compliance can be applied when procurement practitioners in Tanzania seek to maximize VfM through procurement planning.Design/methodology/approachA cross-sectional research design was adopted from which data were collected once through a structured questionnaire. The structural equation modeling (SEM) and Hayes' PROCESS macro test for mediation analysis were used to analyze the collected data.FindingsProcurement planning has a significant and positive relationship with procurement regulatory compliance (ß = 0.491, p < 0.001). Procurement regulatory compliance has a significant and positive relationship with VfM in procurement (ß = 0.586, p < 0.001). Results also show that procurement planning is a significant positive predictor of VfM (ß = 0.257, p = 0.005). Furthermore, the bootstrapping confidence intervals revealed that procurement regulatory compliance significantly mediates the relationship between procurement planning and VfM in procurement.Research limitations/implicationsAlthough the study was able to accomplish its overall objective, it is limited in terms of the geographical setting under which the study was conducted. Hence, the generalization of research results should be made with caution as each country has specific public procurement laws and regulations governing the conduct of procurement activities in the public sector.Originality/valueThe study contributes to the growing debate on achieving VfM in procurement activities. The study adds to the literature on public procurement by establishing the mediation effect of procurement regulatory compliance on the quest toward achieving VfM in public procurement.

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Why confidence leads to swifter tertiary education choices: A qualitative study of the international tertiary education industry of Australia

Gottlieb

Beatson

2023

Heliyon

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I Have to Choose This University: Understanding Perceived Usefulness of Word of Mouth (WOM) in Choosing Universities among Students of Higher Education

Cited by 19 publications

References 35 publications

Thank you for sharing! Unravelling the perceived usefulness of word of mouth in public procurement for small and medium enterprises

Thank you for sharing! Unravelling the perceived usefulness of word of mouth in public procurement for small and medium enterprises

Obtaining the best value for money through procurement planning: can procurement regulatory compliance intervene?

Why confidence leads to swifter tertiary education choices: A qualitative study of the international tertiary education industry of Australia

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