I genuinely recognize you: how technological engagement and privacy increase the online purchase intent of consumers
Varun Nayyar
Abstract:Purpose
The purpose of the study was to explore the purchase intention of online consumers by proposing and validating a model supported by exhaustive reviews from top-rated journals, where digital technology, consumer privacy, consumer engagement and online advertising were the extracted constructs influencing consumer learning on digital platforms and finally evaluating the purchase intention of online consumers.
Design/methodology/approach
A questionnaire representing these constructs was then sent to the… Show more
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