I Found it on Pinterest: an Exploration of Pinterest Content for Followers of the National Association of School Psychologists

Gone viral: Content characteristics and relative quality of highly shared school psychology‐related content on Pinterest

“…Of the sample of pins that we collected, we found that certain pins were more highly shared than others and wanted to better understand what the characteristics of this content, and the contents’ original sources, were. Consistent with previous findings (Hall et al, ) many of the pins were intervention materials including collections of resources and single handouts. The content areas most widely represented were social‐emotional and behavioral in nature (21.6%) and autism‐related content (9%).…”

“…The present study included a detailed examination of a subset ( n = 444) of the most highly shared pins from a larger random sample of pins in a broader research project (Hall et al, ). A brief description of the overall sampling procedure will be covered here but readers are referred to the original article for more information about the initial development of the coding procedures and the extraction of pins.…”

“…Using a “web scraping” technique to extract pins from Pinterest, content a random sample of 499 followers of the NASP Pinterest account including content that was coded as professionally related, 28,052 nonduplicate images were retained for later analysis. User boards were not identifiable and no human subjects’ data were collected (only data about the pins that existed as part of the public domain) and analyzed for a content area (Hall et al, for a detailed description of the development of the coding scheme). See Figure for an overview of the sampling flow.…”

“…Although much rigorous work has been conducted to provide educators the evidence‐based tools and programs that they need to achieve these goals, the adoption of evidence‐based programs (EBPs) is particularly low in schools due to challenges related to implementation and sustainability (Forman et al, ; McKevitt, ). The uptake of EBPs may be relatively low, yet educators are still reaching for resources to help their students in innovative, homegrown efforts including the use of online tools and social media (Hall, Breeden, & Giacobe, ). The purpose of the present study is to elucidate the landscape of content, usability, and original web resources of the most highly shared content on Pinterest.…”

“…Examination of the content on Pinterest has been investigated in two studies to date. A systematic study of a large sample of content shared on Pinterest by followers of the National Association of School Psychologists (NASP) account (Hall et al, ) has begun to investigate the overall picture of online content sharing. In a sample of over 26,000 pins (or pieces of posted content), content‐coding demonstrated that about a third of the material shared by followers of NASP was related to social‐emotional topics (33.32%).…”