“…Ample empirical evidence suggests that people who perceive that they are at higher risk of disease are more likely to take health protective actions (Sheeran, Harris, & Epton, 2013). However, a growing body of research shows that many people report that they don’t know their risk of cancer and other diseases (Hay, Orom, Kiviniemi, & Waters, 2015; Lipkus, Rimer, & Strigo, 1996; Waters, Hay, Orom, Kiviniemi, & Drake, 2013; Waters, Kiviniemi, Orom, & Hay, 2016). This “don’t know responding” (DKR) also seems to be more prevalent in populations affected by health disparities (e.g., those with less formal education) (Hay et al, 2015; Waters et al, 2013; Waters et al, 2016) and among people who have limited health knowledge (Hay et al, 2015).…”