“…These projected signs convey symbolic representations that constitute texts of a larger social order and are constantly reinterpreted, expressing meta-commentaries in the public discourse about the nature and conditions of the social world (Goffman, 1959; Turner, 1974). For example, the compelling storyline of the globally popular television series Breaking Bad (2008–2013) about a high-school teacher who becomes a drug producer to pay for his cancer treatment, coupled with the distinctive New Mexican landscape portrayed in the series, has attracted large numbers of fans to a darker image of Albuquerque as a drug production/consumption capital (Tzanelli and Yar, 2016). Another case is the village of Júzcar in Spain with a population of just 250, which was chosen by the production company Sony’s advertising agency as the setting for the release of The Smurfs movie (2011).…”