I Am the Agenda: Personal Salience, Agenda Selfying and Individual Name Building in Hybrid Media Settings

Abstract

This theoretical paper introduces the notion of personal salience, expanding the traditional paradigm of agenda setting theory to encompass digital, online activities for the establishment of personal agendas. Self-agendas have been examined from many diverging points of view and competing perspectives. In this paper, we aim to place them within the precise categorization of the agenda setting paradigm. In its fifty-year history, scholars have examined the specific mechanisms and processes that render “issues” and “objects” salient. The current paper aims to classify personal agendas and personal salience as distinct typologies of mediated significance.

You are the agenda: The pursuit of personal significance in social media contexts

“…The latter constitute affective reactions to other people's personal visibility. Because the pursuit of personal salience might produce an array of reactions-perceptional and behavioral, cognitive or affective, positive and negative-the current project constitutes an exploratory endeavor in identifying and measuring transfers of personal salience from individual social media users to their public, online communities (Bantimaroudis, 2020(Bantimaroudis, , 2021Guo and McCombs, 2015). A second research question was therefore formulated for our analysis:…”

Semantic Analysis of Cultural Heritage News Propagation in Social Media: Assessing the Role of Media and Journalists in the Era of Big Data

“…In this way, a new public-private sphere seems to have been generated within the social media public sphere. Journalists were having private discussions with their colleagues but within a public space, adhering to the notion of personal salience, by encompassing digital, online activities for the establishment of personal agendas [40]. This narrative, in turn, is enhanced not only by personal posts and experiences but also by personal photographs and videos that frame the posts and serve as tokens of selfconstructed narratives of personal significance.…”

Intermedia Agenda Setting and Grassroots Collectives: Assessing Global Media’s Influence on Greek News Outlets

“…Ragas & Kiousis (2010) have also incorporated online news media into the existing intermedia agenda setting studies. Nevertheless, these major shifts in the ways people process information have not completely deprived mainstream media of their ability to set agendas for the masses (Bantimaroudis, 2020). Both in their traditional form (Rogstad 2016;Groshek & Groshek 2013;Lee, 2005) and via their online channels (Ceron et al 2016;Vonbun et al 2016), they established that media titles still shape the news discourse.…”