I am so glad that we parted! Am I? On attitude representation, counterfactual thinking, and experienced regret

Abstract

Two studies examined how different linguistic forms affect the way in which people access memories of former close relationships that are irrevocably over. Remembering former relationships can activate either positive or negative attitudes. Whether people feel sorrow that bygones are in fact bygones depends on attitudinal valence, but also on the linguistic form in which people express their attitudes. More abstract linguistic forms prevent people from retrieving specific and detailed memories, and thus prompt them to generating more counterfactual thoughts and to experience stronger regret. In contrast, more concrete linguistic forms lead people to remember their personal past more vividly and accurately, and this subjective impression can forestall counterfactual thinking. Study 2 further shows that people are more prone to generate counterfactual thoughts when they focus on the final stage of their relationships rather than the beginning even when the valence of recalled attitudes and objective time are controlled.