“…5 Being called a "hypocrite" is a direct attack on one's personal integrity, even more so than irony, and suggests that an individual should have known better before engaging in contradictory behavior. Nonetheless, hypocrisy is closely related to irony in that both reflect the presence of a cognitive bi-coherence structure in which xxx (Shelley, 2004). Hypocrisy "is morally egregious because the irony involved tends to result in violations of distributive justice" (Shelley, 2004, p. 169).…”