Hypervideo, Augmented Reality on Interactive TV

A Second-Screen Meets Hypervideo, Delivering Content Through HbbTV

“…This paper follows the work from previous papers [3,4] and demo [5], where a hypervideo platform capable of creating and delivering an AR experience to the viewer through current generation Interactive TV solutions, such as HbbTV, Android TV or Samsung Smart TV was presented.…”

Hypervideo as a tool for interactive advertising

“…Prié (2011, 2014) An interactive video-centric hypermedia document that includes an audiovisual content augmented with several kinds of data in a time-synchronized way and also offers navigation alternatives and additional information. Bibiloni et al (2015) An audio-visual content stream that is offered to the user with non-linear navigation and where the viewer is able to interact with the content through hyperlinks, all focused on improving access to the information and with the goal of bringing the viewer from a passive to an active state.…”

“…Hoffmann and Herczeg (2006) state that there are two kinds of meanings: those that emphasise the hypermedia side, and those that highlight the user's influence on the storytelling. Examples of the first type are Girgensohn et al (2004), Finke (2004, 2006) or Meixner (2017), as they underline that the hyperlinks provide access to additional information, whereas Sawhney, Balcom and Smith (1996), Chambel, Correia and Guimarães (2001) and Bibiloni et al (2015) illustrate the second type, as they point out the way in which the hyperlinks change the narrative. Sauli, Cattaneo and van der Meij (2018) conclude that there are three common elements to almost every hypervideo: (1) the backbone is a video; (2) it includes both classical control navigation buttons like play, pause, stop and rewind/forward, and complex ones like table of contents, menu, or index; and (3) there are hyperlinks that give access to different materials such as documents, images, audio files, etc.…”