“…However when used to investigate food safety behaviour (McArthur, Holbert, & Forsythe III, 2006) , it was then found to be lacking in predictive power. The most commonly used model in psychology is the Theory of Planned Behaviour (TPB) and it has been used to investigate different aspects of food hygiene in a number of studies (Clayton & Griffith, 2008;Mullan & Wong, 2009). Mullan and Wong (2009) found that whilst the TPB successfully predicted 66% of intention, it only predicted 21% of behaviour.…”