“…Despite the recognition of posters as an effective technology of public health by health authorities themselves (e.g., Centres for Disease Control, 1994;World Health Organization, 2009), the public health campaign poster has not received the range and diversity of scholarly attention that it merits (see also Cooter & Stein, 2010). In part, this is because when scholars have recognized the value in studying the symbolic and cultural dimensions of disease, the dominance of the paradigm of the "representations of" disease has led to a privileging of varied forms of ideological critiques and a focus on the press as the primary cultural site (see discussion in Brown et al, 2009). When scholars have turned to posters, the extant research is primarily concerned with their effects and effectiveness (or not) in achieving the desired behaviour changes they target (e.g., Boen, Maurissen, & Opdenaker, 2010;Kerr, Eves, & Carroll, 2000;Montazeri & Sajadian, 2004;Pittet, Hugonnet, Harbath, Mourouga, Sauvan, Touveneau, Perneger, & Members of the Infection Control Program, 2000).…”