Hybridmotion As A Strategy Of Environmental Sensitivity To Strengthtent The Power Of Tourism

Abstract

The COVID-19 pandemic had a real impact on businesses, including the tourism business. Various social restrictions during the pandemic period directly or indirectly have an effect, which requires business actors to explore potential or close their businesses. This situation is serious for the author to find the right solution so that the business wheel can still operate. The changes that occur are, first, behavior, which the author terms as staynomic, second, the post-pandemic way of doing business which the author will explain in this study. Therefore, this paper will describe the situation behind choosing a business strategy as a strategy to explore potential or proper core values to maintain and improve the tourism business to create new rules, methods or mechanisms so that business actors avoid the pandemic. This research has a vital role after the pandemic so that business actors can interpret the procedures found as efforts and consumers looking for ways.