“…All this will translate into greater numbers of visitors, with positive impacts on both the economic sustainability of museums, in terms of increased revenues, and their social sustainability, in terms of a wider audience reached and increased literacy of citizens, which are two crucial aspect of the sustainability tripod to which organizations are increasingly paying attention [27,[79][80][81][82][83][84][85][86][87]. The above-mentioned issues are relevant issues for both cultural heritage organizations and policymakers [28,56], thereby benefiting simultaneously the two logics which characterize hybrid organizations [55,88]. Considering the SDGs contained in the United Nations Agenda 2030, the framework proposed in this study also contributes to the achievement of a more sustainable global development [2,89,90], towards the advancements of Goals 11.4 and 4 (i.e., safeguarding world cultural heritage and promoting lifelong learning opportunities to all, respectively).…”