Hybrid Model Of Structural Equation Modeling Pls And Rfm (Recency, Frequency And Monetary) Model To Improve Bank Average Balance

Heikal, Jerry; Rialialie, Vitto; Rivelino, Deva; Supriyono, Ign Agus

doi:10.34306/att.v4i1.221

Cited by 20 publications

(12 citation statements)

References 16 publications

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“…This technique encompasses factor analysis and regression analyses (Hair et al, 2021). Additionally, SEM is known as a static analysis method using a structural approach in solving issues of approximating and testing the significance of direct and indirect effects in mediation models (Heikal et al, 2022).…”

Section: Structural Equation Modellingmentioning

confidence: 99%

Is there a relationship between ethical climate, work engagement and job satisfaction in the public sector?

Ramajoe,

Bruhns,

van Vuuren Marais

et al. 2024

SA Journal of Human Resource Management

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Orientation: Understanding the relationship between ethical climate, work engagement and job satisfaction in the South African public sector.Research purpose: The purpose of this study was to determine whether there was a relationship between ethical climate, work engagement and job satisfaction in the South African public sector.Motivation for the study: Ethical climate, work engagement and job satisfaction have been studied in different contexts, yet it is not clear how these three variables relate to one another in the South African public sector.Research approach/design and method: A survey was conducted among a nonprobability convenience sample of 708 employees from a population of 17 676 employees. A quantitative research approach was applied, and correlation analysis, multiple regression analysis and structural equation modelling were used to analyse data.Main findings: The study established that there was a relationship between ethical climate, work engagement and job satisfaction. The findings further showed that work engagement and ethical climate predicted job satisfaction and that ethical climate partially mediated the relationship between work engagement and job satisfaction.Practical/managerial implications: This research endeavour has the potential to assist managers within the public sector of South Africa in comprehending the mediating and predictive implications of ethical climate and work engagement on job satisfaction.Contribution/value-add: The study may assist employees to understand and promote the importance of ethical climate, work engagement and job satisfaction and the impact of this unique relationship in the public sector context.

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Section: Structural Equation Modellingmentioning

confidence: 99%

Is there a relationship between ethical climate, work engagement and job satisfaction in the public sector?

Ramajoe,

Bruhns,

van Vuuren Marais

et al. 2024

SA Journal of Human Resource Management

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“…It gives custom and setting explicit adaptations dependent totally upon setting agreement and semantic metaphysics. Propose considering the personalization impact of web supplier associations while ascertaining client likeness [41]. The creators fulfill buyers' requirements by giving a plan structure dependent on the setting of the proposition [42].…”

Section: Related Workmentioning

confidence: 99%

New Personalized Social Approach Based on Flexible Integration of Web Services

Rashi

Lohani

Luftiani³

et al. 2022

ITALIC

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Dynamic design or coordination stays one of the significant difficulties of web administration innovation. This article gives an inventive way to deal with the robust making of web administrations given practical and non-utilitarian properties and individual inclinations. This approach utilizes long-range informal communication web administrations to help the connection between web administrations, choice, and formation of web benefits all the more firmly connected with client inclinations. We utilize the web administration local area idea of the web administration informal community to essentially lessen the inquiry space. This people group was made with the immediate interest of web specialist co-ops.

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“…In fact, there are existing customer behavioral models developed for businesses to analyze customer behaviors to guide the decision-making process on the marketing strategies [4][5][6][7][8][9][10][11]. However, those models are solely developed for the e-Commerce, banking, and insurance industries instead of the Wi-Fi advertising business.…”

Section: Introductionmentioning

confidence: 99%

“…However, those models are solely developed for the e-Commerce, banking, and insurance industries instead of the Wi-Fi advertising business. The existing customer behavioral models investigate customer behaviors in terms of recency, frequency, and the purchase's monetary values since these industries are more concerned with the purchases made by customers [4][5][6][7][8][9][10][11]. However, the Wi-Fi advertising industry is more concerned of the audience engagement level towards the advertisement instead of their purchases.…”

Section: Introductionmentioning

confidence: 99%

“…From the review of the existing behavioral segmentation applications, it is found that both clustering-based [4][5][6][7]9,11] and the score-based [8,10] segmentation approaches are widely used to interpret the behaviors of the audience. In clustering-based segmentation, clustering algorithms are utilized to identify natural groupings and patterns in the data without pre-established rules.…”

Section: Introductionmentioning

confidence: 99%

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New RFI Model for Behavioral Audience Segmentation in Wi-Fi Advertising System

Lim,

Ong,

Leow

2023

Future Internet

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In this technological era, businesses tend to place advertisements via the medium of Wi-Fi advertising to expose their brands and products to the public. Wi-Fi advertising offers a platform for businesses to leverage their marketing strategies to achieve desired goals, provided they have a thorough understanding of their audience’s behaviors. This paper aims to formulate a new RFI (recency, frequency, and interest) model that is able to analyze the behavior of the audience towards the advertisement. The audience’s interest is measured based on the relationship between their total view duration on an advertisement and its corresponding overall click received. With the help of a clustering algorithm to perform the dynamic segmentation, the patterns of the audience behaviors are then being interpreted by segmenting the audience based on their engagement behaviors. In the experiments, two different Wi-Fi advertising attributes are tested to prove the new RFI model is applicable to effectively interpret the audience engagement behaviors with the proposed dynamic characteristics range table. The weak and strongly engaged behavioral characteristics of the segmented behavioral patterns of the audience, such as in a one-time audience, are interpreted successfully with the dynamic-characteristics range table.

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Hybrid Model Of Structural Equation Modeling Pls And Rfm (Recency, Frequency And Monetary) Model To Improve Bank Average Balance

Cited by 20 publications

References 16 publications

Is there a relationship between ethical climate, work engagement and job satisfaction in the public sector?

Is there a relationship between ethical climate, work engagement and job satisfaction in the public sector?

New Personalized Social Approach Based on Flexible Integration of Web Services

New RFI Model for Behavioral Audience Segmentation in Wi-Fi Advertising System

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